Do you want to develop data-driven growth opportunities for your business while avoiding the hassle of building and maintaining a complex proxy infrastructure, whilst fighting anti-bot systems on targeted websites? Then you should learn more about proxy rotation and why it’s the best choice for you.
Before we get to IP rotation, let’s define what an IP address is. Just like physical addresses identify a place where letters, newspapers and goods are to be delivered, an IP address is a unique digital address of your computer. When you connect to the Internet via ISP (Internet Service Provider) an IP address is automatically assigned to your PC. When you visit a website, your computer identifies its IP (i.e. its location), so the website knows where to send the requested data to.
After defining you as an individual user, the website’s servers can only allow a limited number of requests from your IP address in a certain amount of time. This is done to prevent websites from spam attacks. If you exceed the number of allowed requests, your access to the targeted website will be denied. For businessmen, marketing analysts and SEO specialists such limitations cripple the business growth.
To support, develop, and scale your businesses, you will likely need to harvest a lot of data from a number of websites. Proxies can help you with that. A web proxy is a mediator between you and the web. When you use a proxy, a website communicates not with your computer’s IP (i.e. not with you) directly but with the proxy. Proxy functions as a mediator – it receives data you requested and then forwards it to you. Since the website addresses the data to the proxy, it does not know who requests the data making your online presence anonymous.
IP rotation enables you to swap your current proxy address with a different one(s) from a pool available. By regularly switching IPs you make it difficult for websites to flag activity of your device as suspicious, protecting your real IP address from being blocked. Rotation allows you to switch between unique addresses non-stop, while gaining marketing insights and collecting data are critical to your work.
In the digital era things like SEO optimization, web-scraping or web crawling play a huge role in your company’s development. To be ahead of the game and make informed decisions for your business, you need to constantly gather loads and loads of data about your product reviews, your website performance, competitors’ prices, current and potential clients, and many more. The usage of rotating proxies gives you an opportunity to actually do that without being blocked.
Reasons to use IP rotation:
The IP rotation may occur through constant manual logging in and out or automatically in random order at regular intervals given the connection is active.
Each social media bot must have its unique IP address to successfully perform. However, it does not mean that all bots must be running at the same time. You can switch between proxies for each of the bots. For example, a bot logs in via one IP address, likes a post or writes a comment, and then logs out. The proxy then rotates, and another bot can log in. Thus, you do not have to use unique IP addresses each time performing your tasks. Rotating proxies from the rented pool are much cheaper than using the dedicated ones.
As you already know, rotating IP addresses protects web-scrapers from being flagged as suspicious. Technically, this process can be done manually; but be prepared to perform loads of tedious error-prone work. Common mistakes in the manual rotation are using a limited number of proxies leading to their overuse or configuring the rotation inaccurately – thus, ending up banned due to bot-like activity.
The automatic rotation is the best way to organize data-scraping and web crawling effectively and efficiently, because:
With automatic proxy rotation data scraping and web-crawling are always safe, ongoing, accurate, and successful.
In general, websites do not like being scraped by bots and enforce anti-scraping and anti-crawling measures to avoid sharing their data. However, using a proxy to hide your identity while visiting these websites is indeed legal as long as you do not break any laws of the resident country in the process.
IP rotation as a technology in itself is safe. However, using freely available proxy lists is quite risky, as their origins are unknown and they are not secure. In this case your private information, credit card or login details can be easily stolen. Chances of infecting your PC with malware through open proxies are also quite high. On the other hand, if you purchase proxies from premium and trusted proxy providers, you are getting not only real and safe IPs but also customer support that can help you mitigate any risks and concerns.
For your business to be competitive, you need to constantly optimize your company’s resources. Through the analysis of various relevant data you can optimize and automate your workflow, gain valuable market insights, improve your outreach, increase sales and ultimately reach new heights in your business. Rotating proxies can help you with that, making a task of growing your business much easier, more enjoyable and error-free. Thus, with a reliable proxy service provider like SOAX, you can have over 8,5 million IP addresses readily available worldwide to tirelessly deliver data needed for you to succeed. Try SOAX now.