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Adolfo Hoyos

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With extensive research and teaching experience in Data Structures, Electronic Instrumentation, Microprocessors, Automation and Control Systems, Adolfo now works as the Head of Technology at Brand Guarde - an industry leader in the removal of unauthorized resellers from major marketplaces such as Amazon and Walmart. They help companies protect their intellectual property on ecommerce marketplaces by getting rid of rogue resellers and restoring pricing control.

Brand protection for e-commerce: MAP violations and gray market threats

In this episode, Henry Ng is joined by Adolfo Hoyos, Head of Technology at Brand Guard, a startup that helps companies protect their intellectual property on e-commerce marketplaces, namely Amazon and Walmart, by providing software and services focused on getting rid of unauthorized and counterfeit resellers.