E-commerce growth: How much has e-commerce grown over the years?

By: Robin Geuens

Last updated: January 22, 2025

Fact Checked

Cite this research SOAX. (2024). E-commerce growth: How much has e-commerce grown over the years? Retrieved from https://soax.com/research/growth-ecommerce

Research highlights: Global e-commerce sales are projected to hit $8.03 trillion by 2027 and $6.88 trillion by 2025. Asia and the Americas make up for 80% of the global retail ecommerce sales. Food e-commerce is set to become the biggest segments by 2029, with $1.23 trillion in sales.

 

Related research: Shopping cart abandonment rate 2024


E-commerce growth: How much has e-commerce grown over the years?

  • By 2027, e-commerce sales around the world are expected to hit $8.03 trillion, and $6.88 trillion by 2025

  • From 2017 to the projected numbers in 2027, global e-commerce sales are set to grow by $5.65 trillion

  • The COVID-19 pandemic gave e-commerce a big boost in 2020, with a record-breaking growth of $897 billion in just one year

  • After the 2020 surge, the growth rate slowed down in 2021 to 17.42%, but e-commerce still added nearly $740 billion compared to the year before

  • The slowest growth in this data set happened in 2022, with a modest 6.48% increase, adding $323 billion to reach $5.31 trillion

  • E-commerce sales first crossed the $5 trillion mark in 2022, reaching $5.31 trillion

  • From 2024 to the projected 2027, global e-commerce sales are expected to grow by $1.70 trillion

  • Looking at the big picture, global e-commerce sales have grown nearly six times from $1.34 trillion in 2014 to the projected $8.03 trillion in 2027

Year E-commerce sales worldwide % growth
2027 8.03T ↑ 7.59%
2026 7.47T ↑ 8.6%
2025 6.88T ↑ 8.63%
2024 6.33T ↑ 9.44%
2023 5.78T ↑ 8.91%
2022 5.31T ↑ 6.48%
2021 4.99T ↑ 17.42%
2020 4.25T ↑ 26.77%
2019 3.35T ↑ 12.37%
2018 2.98T ↑ 25.19%
2017 2.38T ↑ 29.11%
2016 1.85T ↑ 19.19%
2015 1.55T ↑ 15.87%
2014 1.34T

 

E-commerce revenue by region

  • Asia is leading the pack in the global online shopping scene, bringing in about $1.97 trillion in 2024. That's 47.90% of the world's total e-commerce revenue

  • The Americas come in second, with $1.44 trillion, which is 34.86% of the global e-commerce earnings for 2024

  • Europe is next, expecting to make $632.7 billion from online retail, which is about 15.37% of the global share.

  • Australia & Oceania are projected to earn $42.7 billion in 2024, which is 1.04% of the global e-commerce revenue, showing that their market is smaller compared to other regions.

  • Africa has the smallest slice of the e-commerce pie in 2024, with an estimated $34.6 billion, making up just 0.84% of the global total.

  • Together, Asia and the Americas are responsible for over 80% of the world's online shopping revenue in 2024

  • There's a big gap between Asia and the Americas in terms of e-commerce revenue, with Asia making $537 billion more than the Americas in 2024.

Region 2024 Revenue
Share of global revenue
Asia 1.97T 47.90%
Americas 1.44T 34.86%
Europe 632.70B 15.37%
Australia & Oceania 42.70B 1.04%
Africa 34.60B 0.84%

 

E-commerce revenue by segment

  • The food e-commerce market is set to skyrocket from $230 billion in 2019 to a whopping $1.23 trillion by 2029. It's expected to become the biggest segment, overtaking fashion in 2027

  • Fashion is also on the rise, with revenue predicted to hit $1.18 trillion in 2029. That's a 127% increase from $520 billion in 2019

  • Media e-commerce is looking at a 129% growth, going from $280 billion in 2019 to $640 billion in 2029

  • Consumer electronics are set to grow, increasing from $190 billion in 2019 to $400 billion in 2029

  • The Toys & Hobby market will more than double, rising from $70 billion in 2019 to $170 billion in 2029

  • DIY & Hardware Store revenue is expected to jump from $220 billion in 2019 to $720 billion in 2029

Year Food Fashion Media Consumer Electronics Toys & Hobby
DIY & Hardware Store
2029 1.23T 1.18T 640B 400B 170B 720B
2028 1.16T 1.13T 610B 390B 160B 690B
2027 1.07T 1.06T 580B 370B 150B 660B
2026 960B 970B 550B 340B 140B 610B
2025 830B 880B 510B 310B 130B 560B
2024 680B 770B 440B 270B 120B 490B
2023 550B 690B 400B 240B 100B 440B
2022 510B 720B 430B 260B 100B 420B
2021 480B 770B 430B 290B 100B 410B
2020 340B 640B 370B 240B 90B 320B
2019 230B 520B 280B 190B 70B 220B

 

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