What's Android's market share? (updated Jan 2025)

Android market share worldwide (Jan 2025)

• As of January 2025, Android holds a global market share of 72.15%
  
  

• Android hit its highest market share in the third quarter of 2019, reaching 76.18%. It hasn't climbed back to that peak since
  
  

• Over the past ten years, Android's market share jumped from 12% at the end of 2010 to 72.15% by the end of 2024
  
  

• The biggest growth spurt happened in the third quarter of 2010, when Android's market share shot up by an impressive 102.93%, going from 4.44% to 9.01% in just one quarter
  
  

• The biggest drop in Android's market share in a single year happened in 2010, with an 18.23% decline in the second quarter
  
  

• Android first crossed the 50% market share mark in the second quarter of 2014, hitting 51.79%. This was just four years after it was launched
  
  

• From 2015 to 2020, Android's market share stayed above 70%, with only minor changes
  
  

• The largest quarterly jump in market share was in the first quarter of 2010, with a remarkable 61.61% growth

Android vs iOS market share

• As of January 2025, Android has a market share of 72.15% versus iOS, which has a market share of 27.37%
  
  

• Back in Q3 2019, Android hit its highest market share at 76.18%, while iOS reached its peak of 38.11% way back in Q2 2009
  
  

• Fast forward to Q4 2024, Android had 72.15% of the global market, and iOS had 27.37%
  
  

• From 2010 to 2019, Android's market share jumped from 12.00% to 75.56%
  
  

• Meanwhile, iOS saw a steady drop, going from 31.92% in Q1 2010 to a low of 19.04% in Q2 2018
  
  

• The biggest gap between Android and iOS was in Q3 2018, with Android leading by 56.75 percentage points (76.92% vs. 20.17%)
  
  

• iOS was at its highest in Q1 2010 with 31.92%
  
  

• Over the last ten years, Android has consistently held more than 65% of the global market

Android market share by device

• Android's market share is currently 45.77% on tablets and 72.15% on mobile devices
  
  

• Android's share of the tablet market hit its highest point at 48.99% in late 2022, while its mobile market share peaked at 76.18% in mid-2019
  
  

• By the end of 2024, Android's tablet market share had dropped to 45.77%, which was quite a bit lower than its mobile share of 72.15%
  
  

• The biggest difference between Android's mobile and tablet shares was in mid-2019, with mobile at 76.18% and tablets at 28.09%, a gap of 48.09 percentage points
  
  

• From 2013 to 2024, Android's mobile market share always stayed above 60%, but its tablet share never went over 50%
  
  

• Recently, Android's mobile share has been pretty steady between 68% and 74%, while its tablet share has been bouncing between 40% and 48%
  
  

• In the second quarter of 2024, Android tablets saw a big jump in market share, up by 8.93%, which was their largest increase in a single quarter in recent years
  
  

• In mid-2019, Android's mobile share was almost three times its tablet share

Android market share by region

Africa

• As of January 2025, Android's market share in Africa is 85.15%
  
  

• Android's market share in Africa hit its highest point in the third quarter of 2020, reaching 86.83%
  
  

• Over the last ten years, Android's presence in Africa has skyrocketed, going from just 1.07% in late 2010 to 85.15% by the end of 2024. That's an impressive jump of 84.08 percentage points
  
  

• Android passed the 50% mark in early 2015, climbing to 54.66%, less than five years after it first entered the African market
  
  

• In Android's early years, its market share grew from 0.01% in the second quarter of 2009 to 15.11% by the end of 2012, which is a massive 1,410% increase in less than four years.

Asia

•  As of January 2025, Android's market share in Asia is 82.03%
  
  

• Android's market share in Asia hit its highest point in late 2019 at 85.89%
  
  

• Over the last 15 years, Android's presence in Asia skyrocketed. It started at a tiny 0.03% in mid-2009 and climbed to over 82% by late 2024, which is a huge jump of 81.97 percentage points
  
  

• The biggest growth spurt happened in the third quarter of 2010, when Android's market share shot up by 275%, going from 1.80% to 4.41%
  
  

• Android crossed the 50% market share mark in mid-2014, reaching 53.09%, just five years after it entered the scene
  
  

• By the end of 2012, Android had passed the 25% mark, reaching 26.48%. Just two years later, by the end of 2014, it had doubled to 61.45%
  
  

• The most significant drop was in the second quarter of 2023, when Android's market share fell by 4.32%
  
  

• From 2015 to 2019, Android consistently held over 80% of the market share, showing its strong position in the Asian mobile OS scene during that time

Europe

• As of January 2025, Android's market share in Europe is 65.22%
  
  

• Android's market share in Europe hit its highest point at 73.80% in the third quarter of 2018
  
  

• Over the last 15 years, Android's presence in Europe has really taken off. It started at just 0.56% in early 2009 and climbed to over 65% by late 2024, which is a jump of 64.66 percentage points
  
  

• Android crossed the 50% market share mark in early 2014, reaching 52.67%, just five years after entering the market
  
  

• From 2014 to 2019, Android held strong in Europe, consistently staying above 60% and peaking at 73.80% in the third quarter of 2018
  
  

• The biggest drop in a single quarter recently was in late 2021, when Android's market share fell by 6.93%, going from 68.28% to 63.55%
  
  

• Between 2015 and 2018, Android's market share in Europe was pretty steady, staying in the 65%–73% range
  
  

• Between 2010 and 2013, Android experienced its fastest growth

North America

• As of January 2025, Android's market share in North America is 47.53%
  
  

• Android's market share in North America hit its highest point in the third quarter of 2016 at 51.16%, but since then, it's been a bit up and down, landing at 47.53% by the end of 2024
  
  

• Android first went over the 50% market share mark in the second quarter of 2015, reaching 51.19%, but it's had a tough time staying above that level consistently
  
  

• The biggest drop in a single quarter was in late 2018, when Android's market share fell by 9.6%, dropping from 51.12% to 46.21%
  
  

• Android's struggle to keep its market share above 50% after 2016 might point to tougher competition, especially from iOS
  
  

• Even with the ups and downs, Android's market share in North America has shown it can bounce back, recovering from big drops like the -6.24% in early 2020 to later gains like the 6.91% increase in late 2024

Oceania

• As of January 2025, Android's market share in Oceania is 47.78%
  
  

• In Oceania, Android's market share hit its highest point at 50.88% in the third quarter of 2022
  
  

• Over the last 15 years, Android's market share has grown a lot. It started at just 0.15% in early 2009 and reached 47.78% by the end of 2024, which is an increase of 47.63 percentage points
  
  

• Android first broke the 40% market share mark in the third quarter of 2014, reaching 42.06%, five years after it entered the Oceania market
  
  

• The biggest yearly increase was in 2011, with Android's market share growing from 12.09% in the first quarter to 20.55% by the end of the year, an 8.46 percentage point rise
  
  

• Even with recent declines, Android's market share in Oceania is still competitive, almost matching a market traditionally led by iOS

South America

•  As of January 2025, Android's market share in South America is 86.66%
  
  

• Android's market share in South America hit its highest point at 89.53% in early 2022, then settled down a bit to 86.66% by the end of 2024
  
  

• Over the last 15 years, Android's presence in South America has skyrocketed. It started at just 0.04% in early 2009 and climbed to 86.66% by late 2024, which is an impressive jump of 86.62 percentage points
  
  

• By early 2014, Android had already crossed the 65% mark, reaching 65.79%, thanks to five years of rapid growth in South America
  
  

• From 2014 to 2020, Android's market share stayed above 70%
  
  

• Despite some recent minor fluctuations, Android still leads the South American market, holding a strong 86.66% market share by the end of 2024