What percentage of internet traffic is mobile? (Sept 2024)

Mobile vs. desktop traffic share

•  Desktop web traffic briefly took the lead again in late 2018, with 50.92% compared to 49.08% for mobile traffic
  
  
• Since early 2020, mobile web traffic has consistently stayed above 50%, hitting a high of 62.99% in Q3 2024. The first time mobile traffic beat desktop traffic was in Q4 2016, with mobile at 50.77% and desktop at 49.23%
  
  
• From Q1 2009 to Q3 2024, mobile traffic jumped from 0.72% to 62.99%
  
  
• Desktop traffic has been steadily going down, dropping from 99.28% in Q1 2009 to 36.62% in Q3 2024

Source : soax.com

Mobile web traffic by region

Percentage of internet traffic coming from mobile in Africa

• In Africa, more than three-quarters (76.14%) of web traffic comes from mobile devices
  
  
• Mobile web traffic first went over 50% in late 2015, hitting 56.63%
  
  
• Even with some ups and downs, mobile web traffic has stayed above 50% since late 2015
  
  
• The biggest jump in mobile web traffic happened in late 2013, with a 64.51% increase in just one quarter
  
  
• Despite some drops, the overall trend from early 2009 (1.50%) to late 2024 (76.14%) shows a massive increase of 4976%

Source : soax.com

Percentage of internet traffic coming from mobile in Asia

• In Asia, about 70.52% of web traffic comes from mobile devices

• Mobile web traffic first went over 50% in Q3 2015, reaching 52.86%

• Even with some ups and downs, mobile web traffic has stayed above 50% since late 2015

• The biggest jump in mobile web traffic happened in early 2010, with a 63.16% increase in just one quarter

• Despite some drops, the overall trend from Q1 2009 (0.90%) to Q3 2024 (70.52%) shows a huge increase of 7735.56%

Source : soax.com

Percentage of internet traffic coming from mobile in Europe

•  In Europe, 57.66% of web traffic comes from mobile devices
  
  
• Mobile web traffic first went over 50% in Q2 2022, reaching 52.14%
  
• Even with some ups and downs, mobile web traffic has stayed above 50% since Q2 2022
  
  
• The biggest jump in mobile web traffic happened in Q1 2014, with a 32.87% increase in just one quarter
  
  
• Despite some drops, the overall trend from Q1 2009 (0.56%) to Q3 2024 (57.66%) shows a massive increase of 10196.43%

Source : soax.com

Percentage of internet traffic coming from mobile in North America

•  In North America, 52.37% of web traffic comes from mobile devices
  
  
• Mobile web traffic first went over 50% in early 2020, reaching 50.63%
  
• Even with some ups and downs, mobile web traffic has stayed above 50% since early 2020
  
  
• The biggest jump in mobile web traffic happened in early 2014, with a 32.87% increase in just one quarter
  
  
• Despite some drops, the overall trend from early 2009 (0.87%) to late 2024 (52.37%) shows a massive increase of 6020.69%

Source : soax.com

Percentage of internet traffic coming from mobile in Oceania

•  In Oceania, 50.96% of web traffic comes from mobile devices
  
  
• Mobile web traffic first went over 50% in Q3 2024, reaching 50.14%
  
  
• The biggest jump in mobile web traffic happened in Q3 2009, with a 112.2% increase in just one quarter
  
  
• Despite some drops, the overall trend from Q1 2009 (0.67%) to Q3 2024 (50.96%) shows a massive increase of 7505.97%

Source : soax.com

Percentage of internet traffic coming from mobile in South America

•  In South America, 53.12% of web traffic comes from mobile devices
  
  
• Mobile web traffic first went over 50% in Q1 2021, reaching 53.48%
  
  
• Even with some ups and downs, mobile web traffic has stayed above 50% since Q1 2021
  
  
• The biggest jump in mobile web traffic happened in Q4 2010, with a 110% increase in just one quarter
  
  
• Despite some drops, the overall trend from Q1 2009 (0.16%) to Q3 2024 (53.12%) shows a massive increase of 33100%

Source : soax.com