How many users does snapchat have?

Research highlights: 453 million Snapchat users log into the platform daily. Snapchat user growth was at 138% over nearly six years between Q1 2019 and Q4 2024, with India being Snapchat’s largest market by far at 208 million users. Australia leads globally in engagement, with Snapchat users spending an average of 16 hours and 26 minutes monthly on the platform.

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How many users does Snapchat have?

• Snapchat surpassed 450 million daily active users in Q4 2024, reaching a new all-time high of 453 million daily Snapchat users globally
• Between Q1 2019 and Q4 2024, Snapchat user growth was substantial, adding 263 million DAUs – a 138% increase over nearly six years, despite global competition from apps like TikTok and Instagram
• Snapchat hit major active user milestones roughly every two years:
• 100M+ in Q4 2015
• 200M+ in Q4 2019
• 300M+ in Q3 2021
• 400M+ in Q4 2023
• Snapchat has posted uninterrupted quarterly growth in DAUs since Q4 2018. After a decline in Q2 and Q3 2018, where DAUs dropped from 191 million to 186 million, Snapchat rebounded and has grown consistently for 24 consecutive quarters since Q4 2018
• User growth has slowed in recent years compared to the app’s early expansion. From Q1 2014 to Q4 2015, Snapchat user growth was at 132% over just 8 quarters, jumping from 46 million to 107 million
• In contrast, the last 8 quarters (Q1 2023 to Q4 2024) saw an increase from 383 million to 453 million, a growth of just 18.3%
• The highest quarterly growth rate was in Q2 2014, when Snapchat active users increased by 23.91%. Since then, growth has slowed significantly, with recent quarters (2023–2024) averaging around 2–2.5% growth
• 2022 was the final year of consistently strong Snapchat user growth, with every quarter exceeding 3%, peaking between 3.31% and 4.61%
• Since early 2023, no single quarter has seen DAU growth above 2.55%, suggesting Snapchat is entering a more mature phase of its user lifecycle

Snapchat users: audience profile

• Snapchat skews younger overall, with 64.2% of Snapchat users under the age of 35 (combining 13–17, 18–24, and 25–34 age brackets)
• The 18–24 age group dominates Snapchat’s user base, accounting for 37.1% of users—17.2% female and 19.9% male
• The platform has a relatively balanced gender split among younger users, with females slightly outnumbering males in the 13–17 group (9.5% vs. 8.8%), but males leading in every older age group
• Male users in the 18–24 bracket are the largest single demographic, making up nearly one-fifth (19.9%) of all users
• Users aged 25–34 make up the second largest age group, representing 24.8% of Snapchat’s user base(11.4% female, 13.4% male)
• Engagement drops significantly after age 35, with only 8.3% of users being females aged 35–49 and 6.6% males. This drops even further for the 50+ group, where females make up 2.6% and males only 1.4%
• Snapchat has a limited reach among older generations. Users aged 50+ are the smallest demographic on the platform, accounting for just 4% of total Snapchat users

Which countries use Snapchat the most?

• India is Snapchat’s largest market by far, with a total reach of 208 million users—nearly double that of the United States, which ranks second with 106 million Snapchat users
• Together, India and the US account for over 50% of Snapchat’s global audience, with a combined total reach of 314 million users
• Pakistan is Snapchat’s third-largest market, with 37.5 million users—just over one-third of the US user base
• Snapchat has a significant footprint in the Middle East and North Africa (MENA), with Saudi Arabia (24.7M), Egypt (19.7M), Iraq (18.5M), and Algeria (9.1M) among the top 15 countries by reach
• Western Europe continues to be a stronghold for Snapchat, with France (27.8M), the United Kingdom (23.9M), and Germany (21.7M) all ranking in the top 10 for user reach
• Despite being a major global economy, Brazil ranks relatively low in terms of Snapchat monthly active users, with only 6.7 million Snapchat users, behind smaller countries like the Netherlands (7.4M) and Algeria (9.1M)
• Snapchat has modest reach in Russia and Australia, with 8.1 million and 8.3 million users, respectively
• African markets show growing adoption, with Nigeria (19.6M), Egypt (19.7M), Morocco (6.7M), and South Africa (5.9M) all appearing in the top 20
• Canada, while geographically close to the US, has a significantly smaller user base, with 12.8 million users—less than one-eighth of the US total

How much time do Snapchat users spend on the app each month?

• The average user spends 3 hours and 20 minutes per month on Snapchat
• Australia leads globally in Snapchat engagement, with users spending an average of 16 hours and 26 minutes per month on the platform—over five times the global average 
• Ireland, Canada, and France follow closely behind, with users in these countries spending 14 hours, 12 hours 55 minutes, and 12 hours 34 minutes, respectively, each month on Snapchat
• European countries dominate the top of the list, with 11 of the top 15 countries by time spent located in Europe
• Users in the UK and Belgium clock in at 11 hours 59 minutes and 10 hours 6 minutes, respectively—both more than triple the global average
• The US, Snapchat’s second-largest market by user base, ranks 13th in time spent, with users averaging 7 hours and 22 minutes per month—less than half of the Australian average
• Saudi Arabia matches Belgium in average time spent, with users also spending 10 hours and 6 minutes per month
• Asian markets such as Pakistan (3H 20M) and the UAE (4H 01M) fall below the global average, despite high user numbers in some cases
• Czechia ranks lowest in Snapchat time spent, with users averaging just 2 hours and 52 minutes per month—almost six times less than users in Australia

Snapchat monthly sessions by country

• Globally, the average Snapchat user logs into the app around 4.5 times per day (136 sessions per month), but in the top-ranked markets like Canada and Australia, this figure more than quadruples
• Canada ranks first globally for Snapchat monthly active sessions, with users opening the app an average of 550.7 times per month, or over 18 sessions per day
• Australia and Ireland also show extremely high engagement, with 490.2 and 453.2 sessions per user, respectively—both far exceeding the global average 
• The top 5 countries (Canada, Australia, Ireland, France, UK) all average over 420 monthly sessions, indicating extremely frequent app usage in these markets
• Western European countries dominate the upper rankings, including France (448.3), Austria (409.6), and the Netherlands (387.1), suggesting strong habitual usage patterns in the region
• The US, despite being Snapchat's second-largest market by users, ranks just 16th, with an average of 259.9 sessions per month, less than half of Canada’s rate
• Saudi Arabia, with a large user base, has relatively fewer sessions at 220.2, hinting at longer but less frequent use, a pattern also seen in time-spent data

Sources:

• Snapchat daily active users 2024 
• Digital 2025: Global Overview Report

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