How many people use social media in 2024?

Research highlights: In 2024, over 5.17 billion people use social media globally. The number of users is expected to grow to 6.05 billion by 2028. China leads with 1.1 billion users, while South Korea has the highest percentage of its population on social media at 93.47%

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How many people use social media in 2024?

• In 2024, over 5.17 billion people use social media globally
  
  
• From 2017 to 2028, the number of people using social media worldwide is expected to more than double, going from 2.73 billion to about 6.05 billion

• The yearly growth rate of new social media users has been slowing down. It hit a high of 13.55% in 2018, but by 2028, it's expected to drop to 3.42%

• Between 2024 and 2028, the number of social media users is predicted to increase by nearly 900 million, from 5.17 billion to 6.05 billion

• From 2020 to 2023, the number of social media users grew by 25.3%, which means almost 1 billion new users joined during that period

US social media use by age

• In 2024, Millennials are the biggest group on social media with 68.8 million users, beating out both Gen Z and Gen X

• Gen Z isn't far behind, with 60.7 million users, making them the second-largest group on social media in 2024

• Gen X has 51.2 million users on social media in 2024. While that's less than the younger generations, they still have a solid presence

• Baby Boomers are the smallest group on social media, with 36.4 million users, which is quite a bit less compared to the younger folks

• Combined, Millennials and Gen Z make up more than half of all social media users by generation, showing just how dominant these two groups are on social platforms in 2024

Source : soax.com

Global social network global penetration

• For 2024, social network penetration is expected to hit 66.76%, which is a 4.71% bump from last year
  
  
• The biggest jump in penetration happened in 2020, with a 10.15% increase
  
  
• The percentage of people using social networks globally has been going up steadily, from 47.47% in 2019 to a projected 75.31% in 2028
  
  
• After an 10.15% increase in 2020, the growth rate is expected to slow down to 2.3% by 2028
  
  
• Social network penetration has been climbing each year, with impressive growth rates above 5% annually until 2024

Source : soax.com