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By: Robin Geuens
Last updated: September 17, 2024
Fact checked
Cite this research SOAX. (2024, September 5). What's the average time spent on social media each day? SOAX. https://soax.com/research/time-spent-on-social-media
Research highlights: On average, people spend about 143 minutes (that's 2 hours and 23 minutes) on social media every day. That's almost 2.5 hours per day spent scrolling through different platforms. Teenagers are the biggest users, especially teenage girls, who spend nearly 3 hours a day on social media.
Related research: How many people use social media? | How many users does Instagram have? | How many users does Facebook have? | What's the average age of a TikTok user? | How many users does Telegram have?
Year | Minutes / day | Change |
---|---|---|
2024 | 143 | ↓ -5.3% |
2023 | 151 | ↑ 2.72% |
2022 | 147 | ↑ 1.38% |
2021 | 145 | ↓ 0% |
2020 | 145 | ↓ 0% |
2019 | 145 | ↑ 2.11% |
2018 | 142 | ↑ 5.97% |
2017 | 134 | ↑ 4.69% |
2016 | 128 | ↑ 15.32% |
2015 | 111 | ↑ 6.73% |
2014 | 104 | ↑ 9.47% |
2013 | 95 | ↑ 5.56% |
2012 | 90 | – |
Platform | Average Session Duration (Minutes) |
---|---|
YouTube | 0:07:25 |
TikTok | 0:05:56 |
0:03:42 | |
0:02:44 | |
0:02:11 | |
X (Twitter) | 0:02:11 |
Snapchat | 0:01:23 |
Telegram | 0:01:21 |
Line | 0:01:21 |
0:01:13 | |
0:01:06 | |
F. Messenger | 0:01:06 |
Platform | Time Spent (Hours) |
---|---|
TikTok | 34:00:00 |
YouTube | 28:05:00 |
19:47:00 | |
WhatsApp Messenger | 17:06:00 |
15:50:00 | |
Line | 8:14:00 |
X (Twitter) | 4:40:00 |
Telegram | 3:45:00 |
Snapchat | 3:33:00 |
Facebook Messenger | 3:21:00 |
1:49:00 | |
0:51:00 |
Age Group | Female (hours) | Male (hours) |
---|---|---|
16 - 24 years | 2:59 | 2:32 |
25 - 34 years | 2:48 | 2:31 |
35 - 44 years | 2:21 | 2:17 |
45 - 54 years | 2:10 | 1:52 |
55 - 64 years | 1:46 | 1:31 |
Age Group | Female | Male |
---|---|---|
16 - 24 years | 7.5 | 7.3 |
25 - 34 years | 7.2 | 7.1 |
35 - 44 years | 6.7 | 6.7 |
45 - 54 years | 5.8 | 6 |
55 - 64 years | 5.2 | 5.1 |
For more information check our related research: How many people use social media?
year | SM Users ( in billion) | Change |
---|---|---|
2028* | 6.05 | ↑ 3.42% |
2027* | 5.85 | ↑ 3.54% |
2026* | 5.65 | ↑ 4.24% |
2025* | 5.42 | ↑ 4.84% |
2024 | 5.17 | ↑ 5.51% |
2023 | 4.9 | ↑ 6.75% |
2022 | 4.59 | ↑ 7.75% |
2021 | 4.26 | ↑ 8.95% |
2020 | 3.91 | ↑ 11.4% |
2019 | 3.51 | – |
Reason | Percentage (%) |
---|---|
Keeping in touch with friends and family | 49.50% |
Filling spare time | 38.50% |
Reading news stories | 34.20% |
Finding content (e.g., articles, videos) | 30.20% |
Seeing what's being talked about | 28.70% |
Finding inspiration for things to do and buy | 26.70% |
Finding products to purchase | 26.10% |
Sharing and discussing opinions with others | 22.70% |
Watching live streams | 22.70% |
Making new contacts | 22.50% |
Seeing content from your favorite brands | 22.10% |
Watching or following sports | 22.00% |
Work-related networking or research | 21.30% |
Following celebrities or influencers | 20.10% |
Posting about your life | 19.70% |