What are the most visited websites in the world?

Research highlights: Google.com is the most visited website in the world with 83 billion monthly visits and over 3.17 billion unique visitors. YouTube.com ranks second among the largest websites, attracting 1.73 billion unique visitors who view an average of 10.9 pages per session.

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Most visited websites in the world

• Google.com is the most visited website in the world with 83 billion monthly visits and over 3.17 billion unique visitors

• YouTube.com ranks second among the largest websites, attracting 1.73 billion unique visitors who view an average of 10.9 pages per session

• Facebook.com and Instagram.com together log over 18 billion visits, with both averaging more than 11 pages per visit

• Wikipedia.org has one of the largest audiences with 908 million monthly unique visitors

• Chatgpt.com ranks 8th in the top 10 most visited websites with 3.53 billion visits, followed closely by Reddit.com with 3.50 billion visits

• Yahoo.com closes the list of the top 10 most visited websites with 3.45 billion total visits

• Amazon.com is the largest e-commerce website, pulling in 2.69 billion visits and averaging 9.1 pages per session

• Yahoo.co.jp (3.2 billion visits), Yandex.ru (2.8 billion visits), and Baidu.com (2.4 billion visits) show how high traffic websites dominate in Japan, Russia, and China

• Microsoftonline.com has 1.82 billion visits but low depth (2.65 pages), while LinkedIn.com records 7.8 pages per visit from 318 million users

Most visited websites in the world, by share of traffic

• Google.com has the highest traffic, accounting for 18.73% of all visits

• YouTube.com ranks second with 6.44% of traffic, less than half of Google’s share

• Facebook.com secures third place at 2.76%, while Instagram.com (1.33%) and WhatsApp.com (1.03%) round out the top five most visited websites

• X.com (1.0%) and Wikipedia.org (0.89%) each capture just under 1% of traffic

• Chatgpt.com enters the top 10 most visited websites with 0.80% of traffic, surpassing Reddit (0.79%) and Yahoo.com (0.78%)

• Amazon.com ranks as the largest e-commerce website, capturing 0.61% of global traffic, comparable to Yandex and higher than TikTok

• TikTok.com closes out the list with 0.50% of traffic

Most visited websites in the world by session length

• YouTube.com keeps users engaged the longest among the 10 most popular websites with an average session of 20 minutes

• WhatsApp.com ranks second, holding users for 15 minutes per visit even though its total traffic is much lower than YouTube or Google

• X.com (Twitter) posts strong engagement at 12 minutes per visit, ahead of both Facebook (10 minutes, 53 seconds) and Google (10 minutes, 52 seconds), two of the largest websites in the world

• Yahoo.co.jp users average 9 minutes 11 seconds per session, while Yandex.ru logs 8 minutes 51 seconds

• Wikipedia.org has one of the shortest visits at just 3 minutes 19 seconds

• Chatgpt.com and Reddit.com drive moderate engagement, with users spending about 6 minutes per visit

Most visited travel websites in the world 

• Booking.com is the most visited travel and tourism website, drawing 445.7 million visits in July 2025, nearly four times more than the next closest competitor, Tripadvisor.com at 117.6M

• Airbnb.com ranks third with 89 million visits, followed by German weather sites wetter.com (84.4M) and wetteronline.de (73.8M)

• Americanexpress.com and Trip.com each attract around 76 million visits

• Flight-tracking platforms perform strongly, with Flightradar24.com (71.1M) and Flightaware.com (46.5M) together drawing over 117 million visits

• Expedia.com (70M) and Agoda.com (65.6M) remain high traffic websites for hotel and flight bookings

• Budget airlines Ryanair.com (56.4M visits) and AA.com (55.8M) rank among the 10 most popular travel websites

• India’s railway portal IRCTC (48.8M) underscores the dominance of train bookings in Asia, rivaling global airline and hotel platforms

• Hotel brands also capture significant web traffic, with Marriott.com (44.8M), Hotels.com (40M), and Hilton.com (39M) all ranking among the top 20 most visited travel websites

Most visited user-generated content websites

• YouTube.com dominates user-generated content websites with 32.4 billion visits in March 2024, nearly twice Facebook’s traffic and accounting for almost half of all visits in this category

• Facebook.com ranks second with 16.1 billion visits, while Instagram.com (7B) and X.com (6.1B) follow closely

• Wikipedia.org holds 4.4 billion visits

• Reddit.com and LinkedIn.com log 2.2 billion and 1.9 billion visits, respectively

• Pinterest.com and Twitch.tv draw 1.3 billion and 1 billion visits

• Legacy blogging platforms Blogger.com (360M visits) and Tumblr.com (190M) together account for less than 2% of the traffic YouTube receives in a single month

Sources

• Digital 2025: Global Overview Report

• Most visited travel and tourism websites worldwide 2025

• Web visitor traffic to UGC websites 2024