The 7 best price monitoring tools to stay ahead in ecommerce

Pricing strategy is one of the main factors in whether your ecommerce business remains profitable or falls behind. If you don’t track competitor price changes in real time, you operate at a disadvantage.

Price monitoring gives you a window into the moves your ecommerce competitors make - as they make them. It helps you to spot pricing patterns, uncover discount strategies, and anticipate their next moves.

In this article, we’ll walk you through the best price monitoring tools available in 2025, from full-featured platforms to more cost-efficient solutions. 

We’ll also show you how to build your own bespoke price monitoring system using our advanced Web Unblocker. 

Whether you’re looking for speed, scale, adaptability, or affordability, this guide will help you find the right fit.

Why ecommerce businesses need price monitoring tools 

In ecommerce, reacting slowly to your competitors’ pricing changes can cost you sales, margin, and loyal customers. 

Price monitoring software gives you the visibility and speed you need to make smarter pricing decisions - at scale and in real time. 

If the tool you choose plays nicely with your ecommerce software, you can even create automations that react to changes without you having to lift a finger.

Here are seven significant benefits you can gain when you use retailer price monitoring tools:

1. Stay competitive with real-time pricing intelligence

Pricing tools track competitor prices across channels and alert you to changes as they happen. This allows you to respond quickly - whether that means matching a discount, adjusting your prices, or identifying when you can afford to increase your prices.

2. Spot market trends and competitor strategies

Over time, historical pricing data reveals patterns, such as:

• Who discounts on the weekends

• Who drops prices during product launches

• Who reacts to competitor changes and how

These insights can inform your ecommerce pricing strategy, marketing timing, and inventory planning.

3. Optimize profit margins without the guesswork

By comparing your prices to the rest of the marketplace, you can find that all-important sweet spot between competitiveness and profitability. Price monitoring software can highlight where you may be overpriced, underpriced, or missing out on opportunities to grow your margin.

4. Detect unauthorized price changes and MAP violations

If you sell products through distributors or marketplaces - or you compete to sell within marketplaces -  price monitoring helps enforce Minimum Advertised Price (MAP) policies. If third parties list your products below the agreed thresholds, price monitoring tools will alert you. That way, you can protect your brand value and maintain relationships with your partners.

5. Gain insights into your competitors’ pricing strategies

Beyond regular pricing, price monitoring tools can catch when competitors run limited-time offers, flash sales, bundle deals, or any other promotions. Knowing what’s coming allows you to respond strategically rather than getting blindsided.

6. Deepen your customer relationships

Keeping your pricing competitive helps build long-lasting customer relationships. If your customers use comparison sites to evaluate ecommerce sellers before they buy, there’s so much value in being near the top of those lists. 

7. Roll out time-saving automations

Price monitoring tools deliver the data you need to implement dynamic pricing. You can automatically adjust prices based on competitor moves, demand shifts, and inventory levels. This helps maximize margin and revenue without requiring constant manual oversight.

With the correct price monitoring setup, you can see what your competitors are up to. Then, you can act on that information fast and at scale. These tools help level the playing field in an industry that isn’t always a fair fight. You may not be using them yet, but your competitors probably are. It’s time to remedy that situation.

Top 7 price monitoring tools for ecommerce in 2025

There’s a wide range of price monitoring tools available in 2025, each offering different strengths. The seven tools listed below are among the most trusted in the industry. They help ecommerce teams track competitors, optimize pricing, and respond faster to market changes.

1. Prisync

Prisync is a feature-packed price-monitoring platform designed for ecommerce businesses of all sizes. Along with monitoring competitors’ pricing, it monitors stock availability. It allows users to implement automated pricing strategies to boost profitability.

Key features

• Tracks unlimited competitors across multiple channels

• Dynamic pricing engine adjusts prices in response to market conditions

• Tracks product variants (e.g. size, color) 

• Stock availability monitoring

• Price history analysis and reporting

• Integrates with platforms including Shopify, Magento, and Google Shopping

• Worldwide site and currency coverage

• MAP (Minimum Advertised Price) monitoring for suppliers

Pricing

Prisync offers three tiers varying by the number of products you can monitor and other features:

• Professional - $99/month – Max. 100 products, unlimited competitor tracking, updates three times daily

• Premium - $199/month – Max. 1000 products, adds dynamic pricing, marketplace tracking, daily email notifications

• Platinum - $399/month – Max. 5000 products, adds instant notifications, price history, MAP monitoring

All plans offer a 14-day free trial.

2. RepricerExpress

RepricerExpress is a real-time repricing tool designed for Amazon and eBay sellers aiming to win the Buy Box and maximize sales. It automates price adjustments based on competitor activity, stock levels, and seller performance. This helps your listings remain competitive around the clock.​

Key features

• Instant repricing delivers a swift response to market changes

• Customizable rules to target specific competitors, fulfillment methods (FBA, FBM, Prime, etc.), and seller ratings

• AI-powered detection helps you stay out of price wars

• Multichannel support across Amazon, eBay, and other marketplaces

• Safe Mode allows you to test repricing strategies without affecting live listings

• Detailed analytics and dashboards track performance

• Integrations with platforms including Shopify, Magento, and BigCommerce

• 24/7 customer support on higher-tier plans

Pricing

RepricerExpress offers four tiers varying by the volume of products you can monitor and other features:

• Express - $85/month – Max. 5,000 listings

• Plus - $249/month – Max. 50,000 listings

• Ultimate - $419/month – Max 250,000 listings

• Extreme - $1,299/month – Max 1 million listings

All plans offer a 14-day free trial.

3. Minderest

Minderest is an AI-powered price monitoring tool. It offers real-time tracking of competitor prices, promotions, stock levels, and catalog changes. It operates across ecommerce sites, marketplaces, and price comparison platforms. It’s important to know that dynamic pricing isn’t included in the standard Minderest package, but in a separate product called Reactev.

Key features

• AI-powered competitor price and stock monitoring

• MAP compliance monitoring with handy screenshots

• Advanced product matching

• Customizable dashboards and reporting tools

• Integration with ecommerce platforms and business intelligence tools

• Browser extension for real-time data when you browse competitor sites

• Mobile app for collecting pricing data on the go

• Compare competitor ratings and reviews to yours

Pricing

Minderest offers customized pricing based on specific business needs and scale. Book a demo to find out more.

4. Price2Spy

Price2Spy is an all-in-one price-monitoring, comparison, and repricing tool designed for ecommerce professionals. Businesses can track competitor prices, monitor market trends, and implement dynamic pricing strategies.

Key features

• Monitors competitor prices across websites, marketplaces, and price comparison sites

• Advanced automatic and manual product matching options

• Customizable dynamic repricing engine

• MAP monitoring with alerts and screenshot evidence

• Comprehensive reporting tools, including pricing dashboards and historical price charts

• Integrations with major ecommerce platforms, including Shopify, Magento, and WooCommerce

• API access for easy data integration

• Web crawler to extract data from any website

Pricing

Price2Spy offers three pricing tiers. Your exact price depends on the number of product URLs monitored, the frequency of price checks, and several other features. The three tiers are:

• Basic - $78.95/month – Includes price monitoring and MAP alerts

• Basic + - $496.95/month – Choose extra features, including the Price2Spy API

• Premium - $947.95/month – The total package

All Price2Spy plans include a 14-day free trial.

5. PriceShape

PriceShape is an innovative platform that scrapes companies' websites to provide insights into pricing, stock levels, and market trends. It indicates which products are worth marketing budget. That way companies can allocate their resources for maximum profits.

Key features

• Real-time competitor price tracking across a wide range of channels

• Dynamic pricing engine to adjust prices following predefined strategies

• Customizable dashboards to monitor key performance indicators

• Historical data analysis to identify patterns and trends

• Integration capabilities with major ecommerce platforms

• Expert customer support and onboarding

• Daily updates on prices, inventory, and delivery costs

• Insights into your own distribution network

Pricing

Prices start at €299/month. Contact PriceShape for a quote tailored to your needs. A free trial is available.

6. XPLN

XPLN is an enterprise-grade market intelligence and dynamic pricing platform. It is a good fit for brands and retailers operating across global ecommerce channels. It combines premium data crawling, AI-powered product matching, and modular analytics tools called ‘cartridges.’ These features support pricing optimization, brand protection, and digital shelf performance.

Key features

• Naked Data – Real-time, high-frequency data crawling from competitor websites and marketplaces

• Margin Maximizer – Dynamic pricing engine automatically adjusts prices based on your strategies

• Fight Club – Delivers insights into your competitors across all ecommerce channels

• Gatekeeper – MAP monitoring detects price violations

• Delorean – Historical pricing and product data to analyze long-term trends

• Select the best ‘cartridges’ for your business needs

Pricing

Pricing depends on the size of your business and the number of cartridges you need. Contact XPLN directly to find out more.

7. PricingHunter

PricingHunter is a price-tracking tool designed specifically for small and medium-sized online retailers. It focuses on affordability and ease of use. PricingHunter monitors competitor prices and provides daily updates so businesses can effectively adjust their pricing strategies.

Key features

• Daily competitor price monitoring with automated alerts

• Bulk product import for quick and efficient setup

• API for easy integration with your current ecommerce systems

• User-friendly dashboard for real-time insights

• Flexible monthly subscriptions with no contracts required

• AI-powered product matching system

• Unlimited competitor monitoring

Pricing

PricingHunter offers three pricing tiers. Your price depends on several factors, including how many SKUs you want to monitor.

• Scout - $129/month – up to 2,000 SKUs

• Tracker - $399/month – up to 6,000 SKUs

• Hunter - $999/month – up to 20,000 SKUs

DIY price monitoring with SOAX Web Unblocker

While there’s no shortage of off-the-shelf retailer price monitoring tools available, sometimes you want a solution that’s unique to your ecommerce business. You want one that’s specific to the marketplace where you operate and your goals for success.

In that case, you can build your own scraper using SOAX proxies, or for a plug-and-play solution you can use our AI-powered Web Unblocker. This DIY approach gives you more flexibility, and you can tailor your price monitoring solution to your specific needs.

If you want to build your own scraper, we have in-depth guides on how to scrape Amazon, how to scrape eBay, and how to use Python to scrape a website.

Using SOAX Web Unblocker

SOAX Web Unblocker is a leading solution for businesses aiming to extract pricing data from competitor websites without getting detected or blocked. 

It adeptly manages challenges like CAPTCHAs, Web Application Firewalls (WAFs), browser fingerprinting, and IP-based restrictions. It does this by emulating real user behavior through dynamic TLS, fingerprint rotation, and intelligent proxy management.

The platform offers flexible response formats, including raw HTML and structured JSON. This facilitates seamless integration into various data pipelines. With this flexibility, businesses can choose the format that best suits their analytical and operational needs.

Built upon SOAX’s extensive network of over 191 million ethically-sourced IPs across more than 195 countries, SOAX Web Unblocker provides natural, user-like access to web data. This ensures high success rates even on the most protected sites.

Step-by-step guide

Here’s a step-by-step guide to building your own price monitoring tool with SOAX Web Unblocker.

Step 1: Identifying target competitor websites and product pages

The first step is to clearly define what products and competitors you want to monitor. This involves:

• Identifying key competitors: Decide which competitors (and their websites) you want to monitor.

• Selecting target products: Choose the product pages you want to track on your specified competitor websites. It's best to start with your most important or frequently changing products. Keep a well-organized list of these URLs.

Step 2: Using the Web Unblocker API to send requests

Once you have your target URLs, you'll use the SOAX Web Unblocker API to fetch the content of these pages. This API helps you overcome common challenges like bot detection and geo-restrictions. Here's how you'll typically construct your requests:

• API endpoint: The base URL for the API is https://scraping.soax.com/v2/unblocker/fetch-content. You'll be sending POST requests to this endpoint.

• Authentication: Include your SOAX API secret key in the X-SOAX-API-Secret header of your request.

• Request body: The request body will be a JSON object specifying the details of the page you want to fetch. At a minimum, you'll need to include the url parameter:

  JSON
  {
    "url": ""
  }

• Choosing the right response format:

  • HTML content: For most price monitoring tasks, you'll want the raw HTML content of the page. This is the default behavior when only the url is specified. You can also explicitly request it using:

    JSON
    {
      "url": "",
      "response": {
        "body": true
      }
    }

  • JSON Data via API calls: Sometimes, product prices are loaded dynamically via separate API calls (XHR/Fetch requests). The SOAX Web Unblocker allows you to capture these requests. You can filter for specific API endpoints using the request.filters.url_patterns parameter. For example, to capture API calls to /api/products/:

    JSON
    {
      "url": "",
      "request": {
        "filters": {
          "url_patterns": ["/api/products/"]
        }
      },
      "response": {
        "xhr": true
      }
    }

    You can also capture all XHR/Fetch requests by setting "xhr": truewithin the response object.

• Handling dynamic content: If the price information is rendered by JavaScript, SOAX Web Unblocker handles this automatically by default. For more control over when the page is considered fully loaded, you can use the request.settings.dom_stable options.

• Proxy settings: While a US residential proxy is used by default, you can configure proxy settings using the proxy_settings object. This can be useful for accessing geo-restricted content or simulating Browse from specific locations.

Example request (getting HTML content):

Using curl in your terminal, a basic request to get the HTML content of a competitor's product page would look like this:

Bash

curl --location '' \
--header 'Content-Type: application/json' \
--header 'X-SOAX-API-Secret: your_api_key_here' \
--data '{
  "url": ""
}'

Step 3: Parsing the HTML or using the JSON response to extract pricing information

Once you receive the response from the SOAX API, the next step is to extract the price information. The method you use will depend on the response format:

• Parsing HTML: If you requested the HTML content, you'll need to parse it to locate the price element. This typically involves using libraries in your chosen programming language (e.g., Beautiful Soup or lxml in Python). You'll need to inspect the HTML source of the target pages to identify the specific HTML tags, classes, or IDs that contain the price. Be aware that website structures can change, so your parsing logic might need occasional updates.

• Using JSON response (from API calls): If you captured API responses, the price information will likely be within the JSON data. You can then directly access the relevant fields in the JSON structure. This method is often more reliable as API structures tend to be more stable than website HTML.

Step 4: Storing and analyzing the collected data

After extracting the price information, you'll need a way to store and analyze it:

• Storage: You can store the data in various ways, depending on the scale and complexity of your monitoring:

• Simple text files or spreadsheets: For monitoring a small number of products, this might be sufficient.

• Databases (SQL or NoSQL): For larger datasets and more complex analysis, a database is recommended. You can store the product URL, timestamp, extracted price, and other relevant information.

• Analysis: Once the data is stored, you can perform various analyses:

• Tracking price changes over time: Visualize price trends for individual products

• Comparing prices across competitors: Identify who has the lowest price for a given product

• Setting up alerts: Trigger notifications when a competitor's price changes beyond a certain threshold

Follow these steps and harness the capabilities of the SOAX Web Unblocker API. With it you can  build your own price-monitoring system tailored to your specific needs and budget. Remember to respect the terms of service of the websites you’re monitoring.

Benefits of DIY monitoring with SOAX

Here are three significant benefits you can gain when you put your own price monitoring tool together with SOAX Web Unblocker:

1. Customization and flexibility

With SOAX, you control exactly what data you collect, how often, and from which sources. You can tailor your setup to target specific product pages, marketplaces, or regions. This is something most off-the-shelf tools can’t offer.

2. Cost-effective at scale

A DIY approach can reduce long-term costs for businesses that monitor thousands of SKUs or operate across multiple markets.

3. Direct access to raw data

SOAX Web Unblocker lets you extract pricing data in JSON, HTML, or other formats. That means you can directly feed the data into your analytics tools, pricing engine, or internal dashboards. This capability gives you deeper insight and greater control over how data is processed and used.

Choosing the best price monitoring solution

There’s no one-size-fits-all approach to price monitoring. The best tool for your ecommerce business depends on several factors. Let’s look at ten of them now.

1. Budget and ROI expectations

When it comes to buying software, you get what you pay for. The tools with the most features will come with the highest subscription costs. However, rather than solely focus on the price, think about the returns your price monitoring tool could deliver. If a more expensive tool makes a bigger impact on your margins, it might be worth allocating extra money to your budget.

2. Scale of your product catalog and competitive landscape

It’s essential to choose a price monitoring tool that suits your ecommerce business and the marketplace you operate in. For example, some tools are great at tracking hundreds of SKUs across a wide range of competitors. Others are designed to go deeper across a smaller product catalog. If you operate in a highly competitive market with frequent price changes, you’ll need a solution that can reliably handle large amounts of data.

3. Technical capabilities and resources

SaaS solutions are ideal if you want a tool that works out of the box with minimal setup. On the other hand, a bespoke setup like SOAX Web Unblocker offers much more flexibility and control. If you’re the kind of ecommerce business that wants to stand out in the marketplace, you may need a solution tailored to your needs and goals.

4. Feature set and automation requirements

Consider the features that are non-negotiable in your chosen price monitoring software. Do you need dynamic pricing, price change alerts, historical data analysis, or integration with your ecommerce platform? Prioritize tools that align with how you use the data, not just collect it.

5. Integration with your tech stack

When evaluating retail price monitoring tools, be sure to check whether (and how) each solution integrates with your existing ecommerce platform, pricing engine, or data analytics tools. If your price monitoring tool doesn’t integrate, or integration is cumbersome to set up, it can limit how quickly you can act on pricing insights.

6. Data freshness and frequency

How often your tool refreshes its price data can have a major impact, especially if you operate in a fast-moving product category. Some platforms deliver close to real-time tracking, while others may only update daily. Make sure your tool’s refresh rate aligns with your business needs.

7. Anti-blocking capabilities

If your tool scrapes data from websites, its effectiveness depends significantly on its ability to avoid firewalls, CAPTCHAs, and other blocking devices. Inaccurate or incomplete data can lead to you making the wrong pricing decisions. 

8. Compliance and ethics

Look for tools that make ethical data collection a priority. This is especially important if you operate in a heavily regulated marketplace. Transparent data practices and adherence to laws such as GDPR and CCPA should be non-negotiable. 

9. Customer support and onboarding

Each ecommerce price monitoring tool will differ in the support it offers its customers. Some platforms provide 24/7 hands-on support and comprehensive onboarding. Others are more self-service. If you and your ecommerce team are inexperienced when it comes to price monitoring, access to expert help can accelerate your time to value. 

10. Flexibility

Ideally, you want a price monitoring solution that can grow with your ecommerce business. As your business grows, you’ll launch more products, and your pricing strategies will likely get more complex. Choose a solution that can evolve as your business scales. That could mean the ability to track more competitors, add new regions, or integrate with more complex systems in the future.

Get started with price monitoring tools today

Price monitoring has become a core component of a successful ecommerce business in 2025. 

Competitors constantly adjust their prices. Marketplaces promote the best deals to savvy customers. You need to be able to react in an optimal way, at speed and scale. You need the best price monitoring technology.

Whether you go with a dedicated ecommerce price monitoring platform, or build a custom setup with SOAX Web Unblocker, the key is to find a solution that fits your business. SaaS tools work out of the box. A bespoke system gives you more control and flexibility. A bespoke system is especially useful if you want to monitor very specific data points in your marketplace.

Here’s the bottom line: ecommerce pricing tools allow you to turn data into actions that benefit your ecommerce business. Make sure your business has the tools to do that efficiently. Take time to evaluate your options. Choose the approach that will keep you competitive, profitable, and growth-focused in the year ahead.