How Adtech Holding scaled global ad verification and fraud prevention with SOAX
Industry
Challenge
Adtech Holding required reliable, high-performing proxy infrastructure to support its globally expanding portfolio's demanding ad verification and fraud prevention needs. Their growing operations introduced significant infrastructure complexity, making it critical to maintain performance, visibility, and accuracy in a high-stakes environment.
Results
More reliable compliance monitoring, stronger fraud detection, better accuracy in campaign testing and traffic validation.
Adtech Holding’s requirements
Adtech Holding is a pioneering AdTech company working with multiple portfolio companies working across dozens of markets. Their mission is to simplify complexity and scale high-impact marketing through data-driven innovation.
Adtech Holding builds and invests in technologies that power the digital advertising ecosystem, from performance and programmatic platforms to affiliate marketing tools.
Supporting this mission means ensuring traffic is real, compliant, and performing as expected across every touchpoint. But scaling that across a portfolio of businesses comes with challenges.
Some of the most pressing issues the teams faced:
Cloaking detection: Fraudsters would show compliant creatives to scanners, then swap in restricted content post-verification.
Bot sophistication: From simple click farms to headless browsers mimicking user behavior, the landscape was evolving fast.
Ecosystem coordination: Detection improvements in one product had to be deployed quickly across others.
From ad compliance checks to fraud detection and traffic quality control, each business they work with has demanding requirements. As a result, Adtech Holding needed reliable, high-performing proxy infrastructure that could support their growing operations.
With growth, Adtech Holding’s infrastructure requirements became more complex. Maintaining performance, visibility, and accuracy across teams is vital to the company’s operation. Adtech Holdings needed to maintain control in a fast-moving, high-stakes environment where quality couldn’t be compromised, and needed a proxy provider that could keep up.
Why SOAX stood out
From the start, SOAX delivered on all the essentials: scale, performance, and stability. While many providers offered proxies, few could match the consistency, coverage, and control Adtech Holding required.
“We needed a solution that wouldn’t just work, but help us move faster across multiple teams,” the Adtech Holding team shared. “SOAX offered exactly that.”
Key reasons SOAX became the provider of choice:
Scalability to support verification, fraud detection, and compliance in parallel
Reliable infrastructure for sensitive traffic analysis and campaign QA
Extensive geo-targeting to simulate regional traffic from real user environments
User-friendly dashboard and fast onboarding, making adoption smooth across internal teams
With SOAX, teams could launch monitoring operations confidently in new markets without worrying about proxy failures or instability.
“SOAX didn’t just tick the boxes. It gave us confidence to scale sensitive operations without worrying about disruption."
Adtech Holding
How SOAX helped
Once integrated, SOAX became the backbone for several of Adtech Holding’s key operations. It enabled business units to test campaigns in-market, catch non-compliant behavior earlier, and expand their reach without sacrificing control.
Traffic validation became more consistent, fraud detection became more precise, and compliance checks ran without friction. With SOAX, teams could spin up localized tests quickly and simulate real-user conditions from specific regions, devices, and networks. This helped them detect cloaking tactics and irregular redirects that generic solutions would often miss.
In an industry where speed and accuracy make the difference, having confidence in your infrastructure means everything. SOAX helped Adtech Holding operate like a unified engine — faster, smarter, and more resilient.
“SOAX didn’t just tick the boxes. It gave us confidence to scale sensitive operations without worrying about disruption,” they explained
Results: More accuracy, more speed, less noise
While some results are difficult to quantify, the impact has been tangible across the board. Operations are faster. QA is cleaner. And fraud detection is sharper. Since integrating SOAX, Adtech Holding has unlocked:
- Improved detection of region-specific cloaking and redirect manipulation
- Lower overhead in scaling traffic checks across products
- Faster rollout of compliance monitoring in new territories
- Higher accuracy in performance tracking and traffic segmentation
Looking ahead
As bots grow more advanced and ad fraud becomes more subtle, SOAX plays an increasingly strategic role.
“Bots are evolving, and that’s not slowing down. But with SOAX, we’re equipped to stay ahead of the curve,” the team shared. “Access to real-user conditions—by device, region, or network—is key to identifying what others miss.”
Beyond ad verification, Adtech Holding also sees opportunities in competitor intelligence, market research, and performance benchmarking.
“SOAX gives us the reach and reliability to explore new areas, confidently and at scale.”