In 2025, rotating proxies are more critical than ever. Websites now use sophisticated anti-bot defenses, and static IPs get flagged in seconds.
Large-scale online automation jobs need rapidly changing IP addresses to stay under the radar.
Rotating proxies automatically cycle through vast pools of IPs. This ensures your requests appear to come from many distinct users.
In this guide, you’ll get a deep dive into what rotating proxies are and how they function. We'll review the main advantages of IP rotation. We'll dig into the key evaluation criteria you should use when selecting the best rotating proxy service for your project. Plus, we'll give you a comprehensive analysis of the seven best rotating proxy providers in 2025.
By the end, you’ll know exactly which rotating proxy fits your scraping, automation, or security needs.
What are rotating proxies and how do they work?
Rotating proxies maintain anonymity by cycling through a pool of IP addresses under the hood. Each HTTP or HTTPS request goes through a proxy server or endpoint when you configure your client or script.
Instead of repeatedly using the same IP, the proxy service assigns a different IP from its pool for each connection or after a set duration.
The proxy provider helps your scraping or automation tasks blend in with normal traffic and avoid detection by anti-bot systems through these three mechanisms:
IP pool management: Providers source IPs from residential devices, mobile carriers, data centers, or ISP networks. They maintain these addresses in large, distributed pools.
Request routing: Your client sends a request to a single proxy endpoint. The provider’s system intercepts the connection and forwards it to the target site using one IP from the pool.
Rotation logic: After each request or a configured time interval, the provider swaps your outgoing IP for a new one. This rotation can be per-request, time-based, or sticky for session consistency.
Why you need to rotate your IP address
Rotating IPs protects your projects from common blockers:
Avoiding IP bans: Sites that see too many requests from one address will blacklist it. Rotation distributes your traffic, keeping each IP under block thresholds.
Bypassing rate limits: Many APIs and websites impose per-IP request caps. Rotating lets you parallelize work across dozens or thousands of addresses.
Mimicking diverse users: For tasks like ad verification or sentiment analysis, appearing as different users in various locations yields more accurate insights.
Maintaining access: Sticky sessions (short-lived, rotating every few minutes) let you stay logged into complex sites with dynamic content without triggering security checks.
What to look for in a rotating proxy provider
Pool size and diversity
The size and variety of a proxy pool play a key role in maintaining anonymity and avoiding detection. An extensive pool, typically in the millions, reduces the likelihood of IP reuse--- and blocks from target sites. IP pools may include residential users, mobile networks, data centers, and ISPs.
Beyond IP quantity, IP quality matters too. The best rotating residential proxies offer IPs that mask users well. The same goes for the best rotating mobile proxies. Datacenter and ISP proxies focus more on speed and stability.
A geographically diverse pool is important if you need access to specific countries, cities, or even local ISPs.
Rotation control and flexibility
Different jobs need different rotation methods. High-frequency tasks like scraping need per-request rotation to avoid getting flagged. Multi-step form submissions or logins need time-based, or sticky sessions, to maintain a consistent identity for longer periods.
Providers should offer options like switching IPs every few seconds, minutes, or even keeping a session persistent for up to 24 hours.
Success rate
A provider's success rate reflects its ability to bypass anti-bot systems and deliver usable IPs. A rate above 99% indicates well-managed rotation logic, quality IP sourcing, and effective session handling.
Look for providers who disclose this data, or better yet, are featured in independent benchmarks.
A high success rate reduces the need for retries, saving bandwidth and improving scraping efficiency.
Speed and reliability
Rotating proxies shouldn’t compromise on speed. A good provider keeps low latency even when switching IPs. Ideally, your proxy network should deliver consistent performance across different regions, support high concurrency without throttling, and guarantee availability with solid SLAs.
Pay close attention to regional response times and thread limits per port, as these factors impact scalability.
Geo-targeting granularity
If your project includes localized testing, regional content access, or precision scraping, you need to be able to target proxies down to the city-, ISP-, or ASN-level.
Leading providers go beyond country-level targeting. They allow users to mix multiple geofilters for precise routing.
Ease of integration
The best providers simplify onboarding with thorough documentation. They provide SDKs for major programming languages. They have intuitive dashboards. API-based provisioning, code snippets for tools like Python or cURL, and real-time metrics help teams integrate and monitor proxies seamlessly.
Pricing model
Proxy pricing can vary dramatically based on how usage is measured. Common models include per-GB (ideal for data-heavy tasks), per-port (unlimited bandwidth per connection), or per-request (suited to API-style use).
You need a provider that has the best pricing model for you. Rotating proxies can use a lot of bandwidth, so you want to make sure you pick a plan with that in mind.
Overall best rotating proxy provider
SOAX leads the market with its unique combination of features:
Ethical sourcing: More than 191 million IPs from residential, mobile, ISP, and datacenter networks. All via consent-based software.
Rotation flexibility: Per-request, time-based, or sticky sessions (1 hr for mobile/residential, and a massive 24 hr for ISP/DC).
99.5%+ success rates: High success rate even on sites with advanced anti-bot defenses.
Blazing performance: Independently tested lowest latency and highest throughput.
Fine-grained geo-targeting: Granular targeting for country, region, city, ISP, and ASN-level filters.
With SOAX, you configure rotating proxies with one unified API. You can swap IP sources by changing a flag without juggling endpoints.
Here is an example of how simple it is to integrate SOAX:
import requests
proxies = {
"http": "http://user:pass@proxy.soax.com:port",
"https": "http://user:pass@proxy.soax.com:port"
}
response = requests.get("https://example.com", proxies=proxies)
print(response.status_code)
Best seven rotating proxy providers in 2025
Provider | Pool (IPs and types) | Rotation modes | Success rate | Geo-targeting | Starting Price |
SOAX | 191 M+ (Res, Mob, ISP, DC) | Per-request, time-based (up to 24hrs), sticky | 99.5%+ | Country–City, ISP, ASN | $90/port/mo (25GB) or $4/GB pay-as-you-go (RP) |
Bright Data | 72 M+ (Res, Mob, ISP, DC) | Per-request, session config | 98%+ | Country–City | $499/port/mo (138GB) or $4.2/GB pay-as-you-go (RP) |
Decodo | 40 M+ (Res, Mob) | Per-request, 1 hr sticky | 97%+ | Country, City | $65+VAT/port/mo (25GB) or $3.5/GB pay-as-you-go (RP) |
Oxylabs | 100 M+ (Res, Mob, ISP, DC) | Per-request, 24 hr session | 99%+ | ASN, City | $45.5/port/mo (13GB) or $4/GB pay-as-you-go (RP) |
IPRoyal | 20 M+ (Res, DC, Mob) | Per-request, configurable sticky | 95%+ | Country, Region | $26.25/port/mo (10GB) or $2.76/GB pay-as-you-go (RP) |
NetNut | 25 M+ (ISP, DC) | Per-request only | 96%+ | Country, ISP | $99/port/mo (28GB) or $3.53/GB pay-as-you-go (RP) |
Infatica | 15 M+ (Mob, Res) | Per-request, 30 min sticky | 94%+ | City | $96/port/mo (25GB) or $3.84/GB pay-as-you-go (RP) |
#1 rotating proxy provider: SOAX
You’ll find SOAX unmatched in scale, ethics, and flexibility.
Large pool of ethically sourced IPs
SOAX sources our IPs directly from real end-users, ISPs, and mobile carriers under clear, consent-based agreements. We maintain a vast network of 191 million unique IP addresses across 195+ countries. Each IP is rotated in real time. The pool is continuously audited to remove stale or blacklisted addresses.
Here is a chart showing our unique IPs per second:
Our multi-source approach combines residential broadband, mobile data connections, ISP colocation, and datacenter nodes. We route your traffic through fresh, high-trust endpoints. That way websites view your traffic as genuine consumer activity and allow it.
Flexible rotation options
SOAX gives you three distinct rotation schemes to match any workflow.
Our per-request rotation assigns a brand-new IP for every HTTP or HTTPS call you make. This rotation scheme is best if you need maximum anonymity for a project. It eliminates any pattern or session footprint.
The time-based rotation is best if you need moderate continuity. For example, you may need to maintain a login token without triggering anti-bot logic. In our time-based rotation scheme, you can select configurable intervals of 5, 15, or 60 minutes.
Taking on more complex, multi-step processes like filling out forms, solving CAPTCHAs, or maintaining web sockets? In that case, you'll need sessions that continue for longer. Our residential and mobile connections allow you to lock onto one IP for up to one hour. On ISP and datacenter IPs, sticky sessions can last up to 24 hours.
Industry-leading success rates
SOAX’s rotation engine has a sophisticated health-check system that monitors each IP’s real-time performance. When an address shows signs of throttling or repeated CAPTCHAs, it’s pulled from the active pool and replaced with a fresh one.
This vigilant curation drives success rates above 99.5%, even on websites that deploy dynamic JavaScript challenges, fingerprinting techniques, or aggressive block lists. As a result, you spend far less time retrying failed requests and far more time on your core data-gathering logic.
Blazing speed and reliability
Despite constant address swaps, SOAX maintains sub-25 ms average latencies in North America and Europe. Benchmarks confirm 20 Gbps throughput per port under peak loads.
Here is our proxy latency chart:
Our global Anycast DNS and regional POPs make sure your requests always take the shortest path. Our SLA underpins 99.9% uptime, guaranteeing your crawling and automation tasks never stall.
Granular geo-targeting
SOAX’s API lets you zero in on specific geographies with filters by country, region, city, ISP, or even ASN. Whether you’re pulling price data from a single metro area or scraping localized search results across dozens of networks, you control precisely which sub-pools your rotation engine taps into. And because geo-filters combine with session rules in one endpoint call, you avoid juggling multiple proxy URLs or ports.
Pricing model
SOAX offers flexible billing to match diverse usage patterns. If your workloads stream large volumes of data, you’ll benefit from the per-GB plan at $12 per GB, with volume discounts kicking in after 10 TB.
For session-heavy tasks like multi-step form automation or live web testing, you probably want the per-port subscription. At $90 per port per month, it provides unlimited bandwidth and predictable costs.
Hybrid customers can combine both. You can reserve several sticky-session ports while paying per-GB for burst traffic.
All plans have a 7-day free trial and no hidden fees, so you can verify performance before committing.
#2 rotating proxy provider: Bright Data
Bright Data gives enterprises deep control and coverage.
Vast IP network
Bright Data’s infrastructure pipes traffic through 72 million distinct IPs, sourced from residential, mobile, ISP, and datacenter environments. Behind the scenes, they operate a mesh of proxy nodes in every major region, automatically rerouting your connections through the healthiest addresses to maintain consistency. This scale lets you handle tens of terabytes of data each month without exhausting any single subset of IPs.
Custom rotation strategies
With Bright Data, you define rotation down to the minute. Their dashboard lets you switch between per-request anonymity, session-based persistence, or even user-behavior mimicking modes that throttle rotation to simulate human browsing patterns.
Live analytics track each pool’s health and automatically re-balance traffic if error rates creep up, giving you granular control without manual intervention.
High reliability and SLAs
A guaranteed 99%+ uptime backed by service credits means your SLAs never slip. Bright Data’s global operations team monitors network performance around the clock and triggers auto-heal routines when any node degrades.
Dedicated account managers stand ready to optimize your configuration for new target sites, ensuring complex enterprise crawls run smoothly at scale.
Pricing and discounts
Bright Data’s standard rate of $18 per GB includes access to their whole proxy fleet, but volume pricing tiers unlock discounted rates once you exceed 50 TB per month. Their billing portal provides dynamic cost-projection tools, so you can schedule heavy-load jobs during off-peak windows and take advantage of lower unit costs.
#3 rotating proxy provider: Decodo (formerly Smartproxy)
Decodo delivers user-friendly rotating proxies.
Residential and mobile only
Decodo’s strength lies in its 40 million residential and mobile IPs, which blend in with consumer traffic. The network taps real home routers and cellular devices, making it exceptionally resilient against anti-bot checks that target datacenter ranges. This focus on human-origin IPs helps acheive higher initial success and reduces the need for repeated retries.
One-hour sticky sessions
Their rotation engine supports up to 60 minutes of session stickiness, which is ideal for complex workflows. You’ll maintain cookies, authentication tokens, and WebSocket connections across multiple steps without losing continuity. After the hour mark, Decodo switches your session to a new IP, ensuring minimal disruption.
Plug-and-play integration
Decodo’s dashboard is built for speed. With just a few clicks, you can generate rotating ports, apply geo-filters, and retrieve cURL snippets or SDK code in Python and Node.js. This simplicity makes it accessible to teams with limited dev resources or no DevOps expertise.
Simple pricing
For $75 per port per month, you get unlimited bandwidth and complete rotation control. There are no hidden overage fees or per-GB charges, so mid-sized teams can forecast costs accurately as they scale their scraping or automation projects.
#4 rotating proxy provider: Oxylabs
Oxylabs balances scale with enterprise polish.
Multi-source IP pools
Oxylabs aggregates a 100 million-strong network spanning residential, mobile, ISP, and datacenter sources. Their intelligent routing matrix automatically selects the optimal IP type for each request, balancing trust and throughput based on your target site’s profile.
24-hour session support
Their sticky sessions last up to 24 hours, giving you uninterrupted connections for day-long crawls or authenticated API interactions. This extended persistence is unique among enterprise providers and reduces overhead when scraping deeply nested pages.
Premium support and accounts
Enterprise clients receive a dedicated proxy architect who reviews their workflow, suggests best practices, and tunes rotation parameters. With 24/7 support, this white-glove service completes even the most complex, petabyte-scale projects.
Pricing model
At $15 per GB, Oxylabs is excellent for heavy traffic applications. They also offer bespoke contracts for customers pushing into the exabyte range, including tailored SLAs and direct peering arrangements to minimize latency.
#5 rotating proxy provider: IPRoyal
IPRoyal makes rotation affordable.
Mix of IP types
IPRoyal unifies residential, mobile, and datacenter proxies into a single rotation endpoint, letting you switch sources via simple API flags. This flexibility means you can start on cheaper datacenter backbones and pivot to high-trust residential or mobile IPs when you hit blocks.
Configurable stickiness
You decide whether each request uses a new IP or maintains continuity for minutes or hours. This tunable stickiness is managed in line with your API call, avoiding the need to spin up separate ports for different session behaviors.
Budget-friendly rates
At only $2 per GB, IPRoyal is the lowest-cost entry point, ideal for developers, small teams, or proof-of-concept runs. You can top up via pay-as-you-go credits or subscribe for a monthly commitment, and both options include full rotation features and 24/7 support.
#6 rotating proxy provider: NetNut
NetNut’s rotation leverages direct ISP connections.
ISP and datacenter synergy
NetNut’s network taps ISP backbone IPs delivered over private peering agreements, alongside complementary datacenter addresses. This hybrid setup delivers the speed of ISP connections with the capacity of datacenter servers. It yields both high reliability and low block rates.
Instant rotation
Every request you send to the NetNut endpoint is automatically assigned a fresh IP from their pool. There are no session tokens or manual rotation commands. This simplicity is perfect for high-frequency tasks where you want minimal configuration overhead.
Volume-based pricing
NetNut rates start at $10 per GB. They offer tiered discounts for larger volumes. It can be cost-effective if you exceed several terabytes monthly. Their billing dashboard forecasts your usage and suggests optimal thresholds to minimize cost.
#7 rotating proxy provider: Infatica
Infatica focuses on mobile-first rotation.
Mobile and residential IPs
Infatica operates 15 million IPs drawn primarily from mobile carrier networks and residential gateways. This mobile-heavy mix excels at bypassing geo-restricted mobile-only content and testing app-centric flows.
Short sticky windows
By default, Infatica rotates every 30 minutes. This maintains enough session continuity for typical form-based workflows, while preventing IP stamping that leads to blocks. You can adjust this window via their API to suit specific use cases.
Competitive pricing
At $8 per GB, Infatica's entry-level rate makes them attractive for frequent, small-batch tasks like social-media scraping or local SEO audits.
Best rotating proxy providers summary
Provider | Best for | Key features | Starting price |
SOAX | Enterprise and diverse use cases | 191 M+ ethical IPs, flexible rotation, 99.5%+ success rates | $90/port/mo (25GB) (RP) |
Bright Data | Mission-critical, high-volume operations | 72 M+ IPs, SLA-backed uptime, advanced analytics | $499/port/mo (138GB) (RP) |
Decodo | User-friendly rotation with trust | 40 M mobile/residential IPs, 1 hr sticky sessions | $65+VAT/port/mo (25GB) (RP) |
Oxylabs | Petabyte-scale and long sessions | 100 M+ IPs, 24 hr sessions, premium support | $45.5/port/mo (13GB) (RP) |
IPRoyal | Budget-conscious rotation | Mix of IP types, configurable stickiness | $26.25/port/mo (10GB) (RP) |
NetNut | High-speed ISP-based rotation | 25 M ISP/DC IPs, instant rotation | $99/port/mo (28GB) (RP) |
Infatica | Mobile-centric, frequent small batches | 15 M mobile IPs, 30 min sticky sessions | $96/port/mo (25GB) (RP) |
Choosing the best rotating proxy provider in 2025
Picking the best rotating proxy provider comes down to matching features with your project needs. You should weigh:
Pool diversity: Do you need residential, mobile, ISP or datacenter IPs, or a mix of all four, for maximum coverage?
Rotation control: Will you use per-request swaps, time-based intervals, or sticky sessions to maintain state?
Success rate and performance: What level of reliability (99%+ success) and latency (< 25 ms) do your tasks demand?
Geo-targeting: Which countries, regions, cities, or even specific ISPs matter most for your data collection?
Pricing model: Does per-GB billing or a flat per-port plan better align with your budget and usage patterns?
As of 2025, SOAX leads the market with its combination of features. We have a massive, ethically-sourced pool of 191 million+ IPs, unified rotating-proxy API, ultra-low latency, and flexible rotation modes.
Whether you're doing scraping, security testing, or AI training, you need rock-solid reliability and high-velocity data collection. That's what we provide with SOAX rotating proxies.
Frequently asked questions
Why do I need a rotating proxy?
You need rotating proxies to prevent IP bans, bypass rate limits, and appear as different users when scraping, testing, or automating tasks at scale.
How do SOAX rotating proxies differ from other providers?
SOAX stands out by combining a 191 million+ consent-based pool with flexible rotation modes (per-request, time-based and sticky sessions), industry-leading 99.5%+ success rates and sub-25 ms latencies. You control session length and geo-filters in a single API call, so you spend less time managing endpoints and more time gathering data.
Can I target specific cities or ISPs with rotating proxies?
Yes. Leading providers let you filter by country, region, city, ISP or ASN. SOAX’s API exposes all these options in one request. That means you can scrape localized search results, price data, or region-locked content with surgical precision.
What session control options does SOAX offer for complex workflows?
With SOAX, you choose per-request swaps for maximum anonymity, time-based rotation every 5, 15 or 60 minutes for balanced freshness, or sticky sessions up to one hour on mobile/residential and up to 24 hours on ISP/datacenter. This lets you maintain login tokens, solve CAPTCHAs or run multi-step forms without interruption.
How do I integrate rotating proxies into my scripts or CI/CD pipeline?
Most providers supply ready-to-use code snippets in cURL, Python, Node.js, SDKs, and a REST API. SOAX’s documentation shows you exactly how to set headers, apply rotation rules and swap geo-filters in a few lines of code. That way you can embed proxies directly into your existing workflows.
What pricing models should I consider for rotating proxies?
You’ll typically see per-GB billing, flat per-port subscriptions, or hybrid plans. Per-GB pricing may suit you if your tasks use a lot of bandwidth (video scraping or bulk downloads). A per-port plan is often more cost-effective and predictable if you run long sessions or multi-step workflows.
SOAX offers both options, starting at $12/GB or $90 per port per month, so you can pick the plan that matches your usage.
Looking for the best rotating proxies provider? Get your SOAX Trial now.