Facebook age demographics: Who uses Facebook the most?
By: Gail Bianes
Last updated: March 20, 2025
Fact Checked
Cite this research
SOAX. (2025). Facebook age demographics: who uses Facebook the most? Retrieved from https://soax.com/research/facebook-age-demographics
Research highlights: Facebook’s user base is slowly aging. The 25-34 age group remains the platform’s core audience, accounting for 18.4% of male users and 12.7% of female users. Engagement among 18-24-year-olds is still significant, with 13.5% of male users and 9.5% of female users in this age group. However, older users, particularly those 65+, have steadily increased their presence, making up over 10% of Facebook users in the US and UK, while remaining below 2% in South Asia. Male users consistently outnumber female users across all age groups. Engagement varies by age, with older users checking Facebook more frequently.
The largest share of Facebook users falls within the 25-34 age range, where 12.7% of female users and 18.4% of male users are active. This group represents the core of Facebook’s audience, showing higher engagement than any other demographic
Facebook usage remains strong among young adults, with 9.5% of female users and 13.5% of male users falling into the 18-24 age group
Across all age groups, male users outnumber female users. The difference is most pronounced in the 25-34 group, where male users (18.4%) significantly surpass female users (12.7%).
Unlike younger groups, older users show more balanced gender representation. Among users aged 55-64, both male and female users account for 3.8% of the total audience
Age group
Female
Male
18-24
9.50%
13.50%
25-34
12.70%
18.40%
35-44
8.60%
11.60%
45-54
5.50%
6.50%
55-64
3.80%
3.80%
65+
3.20%
2.90%
Facebook demographics by age: trends over time
The share of Facebook users aged 13-17 has steadily declined over the years. In 2021, 2.6% of female users and 3.3% of male users were in this age group. By 2023, these numbers dropped to 2.1% and 2.7%, respectively. In 2024, DataReportal no longer reports this demographic, suggesting a continued downward trend
The largest segment of Facebook users is consistently aged 25-34. In 2024, 18.4% of male users and 12.7% of female users fell into this group, showing little change from previous years
Facebook usage among males consistently surpasses female usage in all age groups, but the gap is most evident in the 25-34 range, where male users make up 18.4% compared to 12.7% of females in 2024
The 18-24 age group remains one of Facebook's most stable demographics. The male user share hovered around 13-14% from 2021 to 2024, while the female share fluctuated slightly between 8.9% and 9.6%
Users aged 65+ have increased their presence on Facebook. In 2021, only 2.6% of female users and 2.3% of male users were in this age group. By 2024, this rose to 3.2% and 2.9%, respectively
The 45-54, 55-64, and 65+ groups have shown relatively stable percentages over time. The 55-64 segment has fluctuated only slightly, with female users consistently around 3.3-3.8% and male users around 3.1-3.8% since 2021
Age group
2024
2023
2022
2021
Female
Male
Female
Male
Female
Male
Female
Male
13-17
-
-
2.10%
2.70%
2.40%
3.20%
2.60%
3.30%
18-24
9.50%
13.50%
8.90%
12.60%
9.30%
13.30%
9.60%
14.20%
25-34
12.70%
18.40%
12.30%
17.60%
12.60%
18.40%
12.80%
18.80%
35-44
8.60%
11.60%
8.50%
10.90%
7.90%
10%
7.30%
9.60%
45-54
5.50%
6.50%
5.50%
6.10%
5.20%
5.80%
5.00%
5.50%
55-64
3.80%
3.80%
3.80%
3.50%
3.50%
3.30%
3.30%
3.10%
65+
3.20%
2.90%
3.00%
2.60%
2.80%
2.50%
2.60%
2.30%
Facebook age demographics in top countries with the most users
The 18-24 and 25-34 age groups make up the majority of Facebook users worldwide, but their dominance varies by country
India, with the highest number of Facebook users (378.05M), has a nearly equal split between the 18-24 (36.2%) and 25-34 (36.6%) age groups, together accounting for over 72% of all users
In the United States and the United Kingdom, older age groups have a stronger presence compared to other countries. The 65+ group makes up 12.3% of users in the US and 10.9% in the UK, compared to only 1.9% in India and 1% in Bangladesh
South Asian countries (India, Bangladesh, Pakistan) have a younger Facebook audience, with over 70% of users under 35
Bangladesh and Pakistan have the highest share of young Facebook users (18-24 years old) at 49.3% and 40.8%, respectively
Nigeria, the Philippines, and Egypt also have a large proportion of users aged 18-24, making up over 30% of their Facebook populations
Southeast Asian countries (Philippines, Vietnam, Thailand) and Latin American nations (Brazil, Mexico) show a gradual decline in Facebook usage as age increases but still have a notable presence of middle-aged users
In countries like India, Pakistan, and Bangladesh, users aged 55+ make up less than 5% of the total Facebook population.
The 65+ group remains below 2% in South Asia, compared to over 10% in the US and UK, highlighting regional differences in how older generations engage with the platform
Country
Total Users (in millions)
Age 18 - 24
Age 25 - 34
Age 35 - 44
Age 45 - 54
Age 55 - 64
Age 65+
India
378.05
36.20%
36.60%
15.80%
6.60%
2.90%
1.90%
United States
193.8
18.60%
24.20%
19%
14.20%
11.70%
12.30%
Indonesia
119.05
26.40%
38%
21.20%
9.10%
3.20%
2.20%
Brazil
112.55
21.60%
27.70%
21.30%
14.20%
9.30%
5.90%
Mexico
92.7
26.30%
30.10%
19.30%
12.70%
7.20%
4.40%
Philippines
87.7
33.90%
30%
17%
9.60%
5.60%
3.90%
Vietnam
75.3
27.60%
29.40%
20.70%
11.80%
7%
3.50%
Bangladesh
55.6
49.30%
31.40%
12.40%
4.30%
1.60%
1%
Thailand
50.05
17.20%
34.10%
20.90%
13.90%
8.70%
5.10%
Pakistan
47.35
40.80%
36.10%
14.40%
5.20%
2.10%
1.40%
Egypt
46.25
31%
31.40%
20.20%
9.20%
5.10%
3%
Nigeria
38.65
33%
34.20%
17%
7%
3.90%
4.90%
United Kingdom
37.45
18.40%
24.70%
19.50%
14.50%
12%
10.90%
How often people use Facebook by age group
Older age groups use Facebook more frequently, with 52% of 45-54-year-olds and 44% of 35-44-year-olds checking it multiple times a day, compared to just 20% of 18-24-year-olds
Engagement drops sharply among younger users, with the 18-24 demographic having the highest percentage of users who only check Facebook a few times a week (21%) or less (16% rarely, 11% occasionally)
Only 22% of 18-24-year-olds report using Facebook daily, compared to 31% of 25-34-year-olds and 28% of 35-44-year-olds, suggesting younger users may be shifting their engagement to other platforms
Only 2% of 45-54-year-olds and 4% of 35-44-year-olds check Facebook just once a week, suggesting older users engage more consistently once they adopt the platform
The 45-54 age group has the highest daily engagement, with 76% using Facebook at least once a day (52% multiple times a day, 24% daily), surpassing all other age groups
18-24
25-34
35-44
45-54
55-65
A few times a day
20%
39%
44%
52%
42%
Daily
22%
31%
28%
24%
27%
A few times a week
21%
13%
15%
11%
14%
Once a week
11%
7%
4%
2%
6%
Occasionally
11%
5%
6%
6%
5%
Rarely
16%
5%
3%
4%
5%
How different generations use Facebook
Older users prioritize staying in touch with friends and family on Facebook, with 74% of those aged 55-65 using the platform for this purpose, compared to just 44% of 18-24-year-olds
Entertainment is most popular among 35-44-year-olds, with 45% engaging in videos and memes, and interest drops to 37% for the 55-65 age group
The 25-34 age group is the most engaged with news consumption on Facebook (37%), while other age groups hover between 26% and 35%
Younger users (18-24) are the least likely to post photos and update their status (22%), while those aged 35-44 lead at 31%, suggesting that the initial core function of Facebook—sharing personal updates and photos—is becoming less prominent among younger users who may be turning to other platforms for sharing personal content
Shopping and product discovery peak at 23% among 18-34-year-olds but decline with age, reaching just 11% for 55-65-year-olds
Business promotion is most common among 25-34-year-olds (19%), suggesting that young adults are more likely to integrate Facebook into their professional lives, potentially for networking, marketing, and building their professional presence
Older age groups are far less likely to leverage the platform for work-related promotion, reaching only 4% of 55-65-year-olds
Reason
18-24
25-34
35-44
45-54
55-65
Staying in touch with friends and family
44%
54%
61%
69%
74%
Entertainment (videos, memes, etc.)
40%
44%
45%
43%
37%
Finding or sharing news and current events
26%
37%
32%
35%
35%
Joining or participating in groups and communities
