Proxies have many useful features, so it would be a mistake not to apply those to one of the main drivers of Internet marketing – SEO. In this article, we’ll explore how proxies can be utilised for enhancing marketing strategies and making the most of the online presence in a safe and secure way.
Let’s quickly recap the basics. Search Engine Optimization, or simply SEO, is a process of increasing the number of visitors coming to the website from the search engine and the quality of those visitors as potential customers. The ultimate goal is to appear higher up in the list of the proposed sites for the relevant user’s search request. In order to attract more unpaid traffic, marketers need to follow trends of search engine algorithms but, more importantly, stay attuned to the changes in the customers’ behaviour – the search terms or keywords they use, and how competitors are reacting to that. Gaining such knowledge and leveraging it for the optimisation of the web content is when proxies for SEO come into play.
Proxies are intermediaries between a user and a targeted website. They act as a buffer, anonymising their clients’ IP addresses and providing a safer way to use the Internet. There are several types of proxies, for example, datacenter or residential proxies. The ultimate goal of all the proxies is the security and privacy of their users, similar to VPN, but not exactly the same. You can read more about their differences in our earlier blog. There are numerous ways how proxies can be applied for SEO. Let’s go through them one by one.
Keeping track of competitors’ activities is an essential element of running the business. However, assembling such information manually and keeping it updated might be a laborious task. Furthermore, repetitive access to the rival’s websites can trigger their suspicion and even your IP address blockage. Using web scraping tools with proxies can be an ultimate solution. It allows automated collection of the requested information from the competitors’ sites, such as prices, special offers, title tags, meta descriptions and keywords. Analysis of such data can enhance your marketing strategy. SEO proxies will keep the scraper’s identity hidden and the intelligence-gathering activities will remain unnoticed.
Making adjustments to the website is not a one-off activity. SEO is a continuous process that involves testing different hypotheses and checking what effect they have on the ranking. Proxies allow you to keep track of such results and be aware of the competitor’s performance (keywords, ranking, clicks, and traffic.)
Some web content can appear differently for users from different locations. Proxies for SEO can help solve this problem by providing a geo-specific IP address, making it possible to analyse local markets and test websites as if local users were seeing them.
Advertisement is an essential part of a marketing strategy. However, running frequent promotional campaigns does require lots of bandwidth. Proxies for SEO can help achieve maximum results without the risk of getting your IP blocked.
Even without employing web scraping techniques, the anonymity of the competitors’ analysis process should be paramount. A thorough review of their keywords, titles, backlinking strategies, and visuals will require numerous and prolonged visits to their websites. By constantly changing your IP, rotating proxies for SEO can ensure a researcher’s presence is not spotted and their real IP remains unblocked.
Social media allows brands to build and maintain connections with their audiences, while also convert them into customers. Many businesses require managing several social media accounts and sending out a high volume of messages. That can trigger suspicion and blockage from platforms. SEO proxies can help here as well. They allow access from different geolocations, bypassing any restrictions set by social media platforms.
Backlinks, sometimes referred to as inbound, incoming, or one way links, are one of the important drivers of SEO. For search engines, such links from one website to another are symbols of valuable endorsement. The more influential the endorser is, the higher value such linkage has. Relevance of the link to the particular topic is also accounted for. Good quality endorsements result in high organic search engine rankings. Proxies can facilitate scraping information for the backlinking opportunities in a safe and efficient manner.
Nobody likes waiting. Search engines also don’t want that for their users and prioritise ranking for the websites with better loading speed. SEO proxies contribute to better scores on this parameter. Upon first access, they store part of the data using caching techniques. Because of that, any subsequent requests will load faster. And the website can appear higher on the search engine ranks.
As mentioned before, SEO proxies allow viewing search engine results and other websites from the perspective of a user located in a specific area. Thus, businesses can ensure their SEO efforts are relevant to the targeted areas. Additionally, companies can specifically target location-specific IP addresses within their campaigns. That allows growing business internationally regardless of the location.
Given how fierce online competition is, figuring out how to make search engines work for your benefit is extremely important for businesses of any scale. That said, companies should pay a lot of effort to improve their search engines ranks, outshine their competitors , and bring high quality traffic to their websites. Proxies can help you with that and drive your SEO optimization efforts to new heights, while also providing you with anonymity.