Research highlights: The e-commerce market size in 2025 is $7.391 trillion. Asia leads the global e-commerce market with a total revenue of $1.98 trillion. Recommerce, covering secondhand, refurbished, and resale goods, is projected to reach $291.6 billion by 2029.
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E-commerce market size
The e-commerce market size grew from $4.248 trillion in 2020 to $7.391 trillion in 2025, representing a total increase of $3.143 trillion and nearly doubling in just five years
The average annual growth in the global e-commerce market size between 2020 and 2025 was approximately $628.6 billion per year
Between 2020 and 2021, e-commerce sales jumped from $4.248 trillion to $4.938 trillion, adding nearly $690 billion in just one year
The smallest annual gain in global e-commerce sales occurred in 2025, with a $624 billion increase from $6.767 trillion to $7.391 trillion, showing signs of slowing growth
In 2025, global e-commerce sales were projected to account for 23.6% of total retail sales, up from just 17.9% in 2020, though other data show it’s currently at 19.1%
The highest annual growth in the e-commerce market occurred in 2020 (26.4%), driven by pandemic-related shifts to online shopping
Year | Retail ecommerce sales (in US dollars) | Percentage of total retail sales | % Change |
|---|---|---|---|
2025 | $7.391T | 23.60% | 9.20% |
2024 | $6.767T | 22.50% | 10% |
2023 | $6.151T | 21.50% | 11% |
2022 | $5.542T | 20.30% | 12.20% |
2021 | $4.938T | 19% | 16.30% |
2020 | $4.248T | 17.90% | 26.40% |
E-commerce size by region
Asia leads the global e-commerce market with a total revenue of $1.98 trillion, making up the largest share of worldwide e-commerce sales
The Americas rank second in global ecommerce sales, generating $1.44 trillion, nearly $540 billion less than Asia
Europe’s e-commerce market size stands at $632.7 billion, less than half of the Americas and just under a third of Asia’s revenue
With $42.7 billion in e-commerce revenue, Australia and Oceania accounts for less than 1.2% of global e-commerce sales
Africa's e-commerce market size is currently $34.6 billion, the smallest by region
Combined, Asia and the Americas contribute over $3.4 trillion, or more than 80% of the total e-commerce revenue among all five regions
Asia’s market is over 57 times larger than Africa’s
Global e-commerce trends reveal a strong concentration of revenue in developed and digitally mature regions, with Asia alone accounting for more than 45% of total regional e-commerce revenue in the dataset
Region | E-commerce revenue (in US dollars) |
|---|---|
Asia | $1.98T |
Americas | $1.44T |
Europe | $632.7B |
Australia & Oceania | $42.7B |
Africa | $34.6B |
B2B e-commerce market share
Gross Merchandise Volume (GMV) refers to the total monetary value of all goods sold through a particular online platform or marketplace over a specific period
Asia Pacific accounts for 78.9% of global B2B ecommerce gross merchandise volume (GMV) in 2023, dominating the market by a wide margin and maintaining a steady lead over the past six years
Europe’s share of B2B ecommerce GMV declined from 6.8% in 2018 to 6.1% in 2023, reflecting either slower digital adoption or stronger growth in Asia Pacific
Over the six-year period, APAC's share of B2B ecommerce GMV rose by 0.9 percentage points, while Europe fell by 0.7 points and North America by 0.4 points
Combined, Europe and North America represented just 20.7% of global B2B ecommerce GMV in 2023, down from 21.8% in 2018, while Asia Pacific gained share
The Middle East and Latin America & Caribbean each accounted for just 0.2% of B2B ecommerce GMV in 2023, a combined total of 0.4%, showing limited market penetration
The combined global e-commerce market size contribution from the Middle East and Latin America remains below 1%
Share of B2B e-commerce gross merchandise volume (GMV) by region | |||||
|---|---|---|---|---|---|
Year | Asia Pacific | Europe | North America | Middle East | LATAM & Caribbean |
2023 | 78.90% | 6.10% | 14.60% | 0.20% | 0.20% |
2022 | 78.60% | 6.20% | 14.80% | 0.20% | 0.20% |
2021 | 78.30% | 6.40% | 15% | 0.20% | 0.20% |
2020 | 78.10% | 6.60% | 15% | 0.10% | 0.10% |
2019 | 78% | 6.80% | 15% | 0.10% | 0.10% |
2018 | 78% | 6.80% | 15% | 0.10% | 0.10% |
Recommerce market size in the US
The recommerce market size, covering secondhand, refurbished, and resale goods, is projected to reach $291.6 billion by 2029, more than double its value of $139.6 billion in 2020. This signals a major shift towards more sustainable consumption
Between 2020 and 2029, the recommerce market is expected to grow by $152 billion, marking a 109% increase over the decade
The largest annual jump in the recommerce market size is expected between 2023 and 2024, with a growth of $18.8 billion
Each year from 2020 to 2029, the recommerce sector adds between $13 billion and $18.8 billion, showing stable and consistent upward momentum
The average annual growth in recommerce from 2020 to 2029 is approximately $16.9 billion per year
Year | Market size |
|---|---|
2029 | $291.6B |
2028 | $275.5B |
2027 | $258.8B |
2026 | $243.2B |
2025 | $226.4B |
2024 | $207.2B |
2023 | $188.4B |
2022 | $174.1B |
2021 | $160.4B |
2020 | $139.6B |