TikTok user demographics: What’s the average age of TikTok users? (2024)

By: Robin Geuens

Last updated: November 26, 2024

Fact checked

Cite this research SOAX. (2024). TikTok user demographics: What’s the average age of TikTok users? https://soax.com/research/average-age-of-tiktok-users

Research highlights: In 2024, 36.20% of TikTok’s global users (543 million people) were between 18-24 years old. Another big chunk, 33.90%, were aged 25-34 years old. This means about 70% of TikTok’s users are between 18 and 35 years old.

What’s the average age of TikTok users?

  • Most TikTok users around the world are between 18-24 years old, making up 36.20% of the total users

  • The second-largest group is people aged 25-34, who account for 33.90% of the global audience

  • Combined, the 18-34 age group makes up 70.10% of all TikTok users

  • There's a noticeable drop in TikTok usage among older age groups: those aged 45-54 make up just 7.90% of users, and those 55 and older only 6.20%

  • Overall, people aged 45 and up represent 14.1% of TikTok's audience, showing that while fewer older adults use the platform, a good number of middle-aged adults still do
Age Group % of Total # of Users
18-24 years old 36.20% 543.0M
25-34 years old 33.90% 508.5M
35-44 years old 15.80% 237.0M
45-54 years old 7.90% 118.5M
55+ years old 6.20% 93.0M

 

 

How many people in the US use TikTok?

  •  TikTok is most popular among 18-19 year-olds in the U.S., with 67% of people in this age group using the app

  • People aged 20-29 are also big users, with 56% of them on TikTok

  • The least amount of TikTok users are in the 60-64 age group, with only 16% using the platform

  • In total, 41% of the U.S. population uses TikTok

 

Age Percent of people using TikTok
18-19 67%
20-29 56%
30-39 45%
40-49 38%
50-59 25%
60-64 16%

 

 

Who uses TikTok more? Men or women?

  •  Men make up a slightly larger share of TikTok's global users, accounting for 54.40% of the total

  • Women make up 45.60% of TikTok's users

  • The biggest gender gap is in the 25-34 age group, where 19.30% of users are men, compared to 14.60% who are women

  • The gender distribution evens out more in older age groups. Among users aged 45-54, 4.20% are men and 3.70% are women

  • In the 55+ age group, the gender ratio is equal, with both men and women each making up 3.10% of TikTok's total users

 

Age Group Female Male
18-24 years old 17.30% 18.90%
25-34 years old 14.60% 19.30%
35-44 years old 6.90% 8.90%
45-54 years old 3.70% 4.20%
55+ years old 3.10% 3.10%
Total 45.60% 54.40%

 

 

How many people use TikTok? (2018 - 2023)

  •  By 2023, TikTok's user base reached 1.587 billion

  • TikTok saw huge growth from 2018 to 2023, going from 133 million to 1.587 billion users worldwide

  • The biggest jump happened between 2019 and 2020, when the number of users almost doubled from 381 million to 700 million

  • TikTok crossed the 1 billion user mark in 2022, reaching 1.4 billion users globally

 

Year Nr of Users % Change
2023 1.6B ↑ 16.18%
2022 1.4B ↑ 51.44%
2021 902.0M ↑ 28.86%
2020 700.0M ↑ 83.73%
2019 381.0M ↑ 186.47%
2018 133.0M –

 

 

Sources

 

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