How many users does Instagram have?

How many users does Instagram have?

•  Instagram's user base hit 2.11 billion in 2023, growing by 7.91% from 2022
  
  
• Over the past decade, Instagram usually had double-digit growth each year, except for 2023, which saw a single-digit growth of 7.91%
  
  
• The biggest annual growth was in 2018, with 300 million new monthly active users, a 42.86% increase, bringing the total to 1 billion MAU
  
  
• The highest growth rate in the last decade was in 2015, with an 85% increase, reaching 370 million users
  
  
• From 2013 to 2023, Instagram's user base grew by 1,822.73%, jumping from 110 million to 2.115 billion
  
  
• The period from 2014 to 2018 saw explosive growth, with Instagram's user base increasing by 400%, from 200 million to 1 billion

What country has the most instagram users?

•  India has the most Instagram users, with 362.9 million monthly active users
  
  
• The United States comes in second with 169.7 million monthly active users on Instagram
  
  
• Brazil is third with 134.6 million users
  
  
• Indonesia has 100.9 million monthly active users, making it fourth globally and the top country in Southeast Asia for Instagram use
  
  
• Combined, the top three countries—India, the United States, and Brazil—make up 667.2 million monthly active Instagram users. That's 31.77% of all users

How much time do people spend on Instagram?

•  Turkey leads the world in Instagram usage, with users spending an average of 32 hours and 41 minutes per month on the platform
  
  
• Brazil is second, with users spending 22 hours and 27 minutes per month on Instagram
  
  
• Argentina is close behind, with an average monthly usage of 21 hours and 24 minutes
  
  
• The average Instagram user in Turkey spends more than twice the global average of 15 hours and 30 minutes per month on the platform
  
  
• Even though India has the largest user base, users there spend about 27.8% more time on Instagram compared to the global average

What are the most followed instagram accounts?

•  Instagram's official account is the most followed, with 666.8 million followers
  
  
• Cristiano Ronaldo is the most followed individual on Instagram, with 617.5 million followers, making him the second most followed account overall
  
  
• Lionel Messi is third with 497.3 million followers
  
  
• Selena Gomez is the most followed female celebrity, with 429.6 million followers, placing her fourth overall
  
  
• Nike is the most followed brand, with 306.6 million followers, ranking 11th overall
  
  
• Virat Kohli is the most followed Indian celebrity, with 265.9 million followers, placing him 16th
  
  
• LeBron James is the most followed basketball player, with 159.6 million followers, ranking 26th
  
  
• Real Madrid CF is the most followed sports team, with 151.4 million followers, ranking 29th
  
  
• Lisa from BLACKPINK is the most followed K-pop star, with 100.4 million followers, ranking 39th
  
  
• The combined followers of the top three accounts (Instagram, Cristiano Ronaldo, and Lionel Messi) total 1.78 billion
  
  
• The Kardashian-Jenner family has a huge presence on Instagram, with five members (Kylie Jenner, Kim Kardashian, Khloe Kardashian, Kendall Jenner, and Kourtney Kardashian) together having 1.6 billion followers

How much revenue does Instagram generate?

•  In 2023, Instagram generated an estimated $39.1 billion in advertising revenue, making up 29% of Meta's total revenue of $134.9 billion
  
  
• From 2018 to 2023, Instagram's advertising revenue grew from $11.3 billion to $39.1 billion, a 246.02% increase over five years
  
  
• Instagram's share of Meta's overall revenue has been steadily rising, from 20.25% in 2018 to 29% in 2023, showing its growing importance within Meta's business
  
  
• From 2018 to 2023, Instagram consistently contributed around a quarter or more to Meta's total revenue