How big is mobile in ecommerce?

Research highlights: Mobile ecommerce accounts for 59% of the total ecommerce retail sales, representing $2.51 trillion in revenue. In the US, mobile ecommerce sales are projected to nearly quadruple from 2019 to 2027, rising from $220.67 billion to $856.38 billion. South Korea leads mobile shopping statistics globally, with 44.4% of internet users making weekly mobile purchases.

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Mobile ecommerce revenue and share in ecommerce

• In 2025, mobile ecommerce accounts for 59% of the total ecommerce retail sales, representing $2.51 trillion in revenue

• Mobile commerce growth is expected to be over 6x from 2017 to 2028, rising from $500 billion in 2017 to a projected $3.35 trillion in 2028

• M-commerce first crossed the $1 trillion mark in 2020, during the height of the pandemic-driven shift to online shopping

• The share of m-commerce in total retail ecommerce will rise from 40% in 2017 to 63% by 2028, marking a 23 percentage point increase over 11 years

• Between 2023 and 2024, mobile ecommerce revenue jumped by $360 billion, the biggest absolute year-over-year increase in the dataset

• The largest year-over-year percentage increase occurred from 2017 to 2018, with M-commerce revenue growing by 32%, from $500 billion to $660 billion

• The pace of mobile commerce growth in share of total ecommerce is projected to slow down after 2025, increasing by only 1 percentage point annually from 2025 to 2028

M-commerce revenue in the US

• In the United States, mobile ecommerce sales are projected to nearly quadruple from 2019 to 2027, rising from $220.67 billion to $856.38 billion, an increase of $635.71 billion or 288%

• Mobile retail sales are projected to grow from $491.14 billion in 2023 to $856.38 billion by 2027, a 74.4% increase in just four years

• Between 2019 and 2020, mobile ecommerce sales surged from $220.67 billion to $321.97 billion, a 46% year-over-year increase

• While the percentage growth rate will decline year by year, from 46% in 2020 to about 14.9% in 2027, the absolute dollar increases will remain large

• By 2027, US mobile ecommerce growth is expected to cross the $850 billion mark, putting the country on track to reach or surpass $1 trillion by the end of the decade if the trend continues

Ecommerce website visits and orders by device

• Smartphones dominate retail traffic, accounting for 77% of visits, yet they make up only 68% of orders, indicating a 9 percentage point drop-off from browsing to purchasing

• Smartphones drive over 3x more traffic than desktops, but the gap narrowed for completed purchases, where smartphones only outpace desktops by 38%

• Desktop devices, though responsible for only 22% of visits, account for 30% of all orders, showing that desktop users convert at a higher rate than mobile users

• Tablet usage is minimal, contributing just 1% of traffic and 2% of orders

Most popular mobile shopping apps

Mobile shopping statistics by country

• South Korea leads globally with 44.4% of internet users making weekly mobile purchases, nearly 15 percentage points higher than the global average (29.9%)

• Malaysia (39.8%), UAE (38.4%), and Turkey (38.4%) rank in the top 5, highlighting the strong online shopping culture in Asia and the Middle East

• Southeast Asian markets like Indonesia (33.3%), Vietnam (28.9%), and Thailand (31%) are above or near the global average

• Europe shows wide variation, with countries like Greece (35.3%) outperforming Germany (24.4%) and Italy (24.2%)

• The Americas are split—the US (35.2%) and Mexico (35.3%) are high performers, while Argentina (21.7%) and Brazil (21.1%) trail behind

• African countries such as South Africa (30.6%) and Egypt (17.8%) show significant disparities, with South Africa outperforming even some developed markets

• Nigeria (7.6%), Ghana (11.2%), and Morocco (10.9%) had the lowest percentages, indicating limited weekly mobile shopping activity

Sources

• Global: m-commerce revenue and share in e-commerce 2017-2028

• Global retail site device visit & order share 2025

• Mobile shopping penetration 2023

• U.S. most downloaded shopping apps 2024

• U.S. mobile retail commerce sales 2019-2027