How many users does WeChat have?

Research highlights: There are 1.4 billion WeChat monthly active users as of 2025. Tencent’s Phone Top Up mini program leads the WeChat ecosystem with 757.36 million monthly active users. China remains the dominant market for WeChat, with 6.88 million downloads in Q1 2025 alone.

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WeChat monthly active users

• There are 1.4 billion WeChat monthly active users (MAUs) as of 2025

• The platform added more than 1 billion users over a 10-year span. From Q1 2015 to Q1 2025, WeChat saw an increase of 855 million users, representing a 156% growth

• In the last year (Q1 2024 to Q1 2025), WeChat grew by 43 million users despite nearing market saturation in key regions like China

• WeChat crossed the 1 billion monthly active user mark in Q1 2018

• Growth has significantly decelerated compared to earlier periods. Between Q1 2015 and Q1 2018, WeChat’s user base nearly doubled, jumping from 549 million to 1.04 billion users, an 89.4% increase in just three years

• From Q1 2022 to Q1 2025, WeChat added 133.8 million users, growing from 1.2682 billion to 1.402 billion, an increase of only about 10.5% over three years

Monthly active users of WeChat mini programs

• WeChat’s mini-program ecosystem has evolved into a parallel internet where users can access mobile payments, shopping, utilities, travel, and entertainment, all without leaving the WeChat app. Tencent’s Phone Top Up mini-program leads the WeChat ecosystem with 757.36 million monthly active users

• Four of the top five mini-programs are focused on transactions such as payments, telecom services, or shopping, namely Tencent Phone Top Up (757.36M), Daily Bills (499.59M), China Mobile 10086+ (307.56M), and JD Shopping (352.99M)

• Food delivery remains a major driver of engagement, with Ele.me (304.09M) and DiDi Chuxing (300.61M) nearly tied

• Travel-related services are also well represented, with Trip.com (204.40M) and Meituan Group Buying (202.18M) drawing in over 200 million users each

• Kuaituantuan, a group-buying and community commerce platform, has carved out a significant user base with 191.85 million monthly users

• Piaoquan TV, a mini-program focused on streaming or media content, closes out the top 10 with 175.26 million users

WeChat app downloads by country for Q1 2025

• China remains the dominant market for WeChat, with 6.88 million downloads in Q1 2025, more than four times the total of the next nine countries combined

• Indonesia is WeChat’s second-largest download market this quarter at 1.64 million

• The United States ranks third with 580,000 downloads in Q1 2025

• The Philippines (0.55M) and Thailand (0.41M) indicate that WeChat is steadily gaining ground in countries with strong overseas Chinese communities and mobile-first populations

• With 10 countries accounting for just under 11 million total downloads, WeChat continues to grow internationally, but its reach remains heavily concentrated in Asia

WeChat in-app purchase revenue and share by country

• China overwhelmingly dominates WeChat’s monetization, generating $24.36 million in Q1 2025, which accounts for 82% of all global in-app purchase revenue for that quarter alone

• Hong Kong is the second-largest revenue contributor at $1.87 million (6%)

• The United States ranks third with $1.05 million (5%), reflecting a small but monetizable overseas user base

• Singapore and Taiwan contribute $0.41M and $0.32M to WeChat in-app purchase revenue for Q1 2025, respectively

• Canada ($0.31M) and Australia ($0.21M) reveal a pattern of consistent in-app revenue from countries with sizable Chinese diasporas

• Overall, over 90% of WeChat’s in-app revenue is concentrated in Greater China and diaspora-heavy regions

Age profile of WeChat users

• Users aged 24 to 30 years old make up the largest segment of WeChat users at 26%

• The under-24 demographic accounts for 21% of users

• Users aged 31 to 35 and 36 to 40 represent 16% and 17% respectively, indicating continued engagement with WeChat from mature millennials and early Gen X

• 20% of WeChat users are over 40

• Overall, WeChat's user base is broadly distributed, with no single age group dominating and signaling its role as a cross-generational utility in daily life

Sources:

• WeChat: active users worldwide 2025

• MAUs of popular WeChat mini-programs in China 2024

• WeChat: app downloads by market 2025

• WeChat: leading markets by IAP revenue share 2025

• WeChat: leading markets for app revenue 2025

• WeChat: global IAP revenue 2025

• China: WeChat users age distribution 2024