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By: Robin Geuens
Last updated: October 30, 2024
Fact Checked
Cite this research SOAX. (2024). *How many hours of video are uploaded to YouTube each minute?* https://soax.com/research/how-many-hours-of-video-are-uploaded-to-youtube-every-minute
Research highlights: As of 2022, people are uploading 500 hours of video to YouTube every minute. That adds up to about 1250 days' worth of videos every hour, or roughly 82 years of content each day. In 2007, it was just 6 hours per minute, so that's an 8,233% increase over 15 years.
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As of 2022, people are uploading 500 hours of content to YouTube every minute. That's adding about 1250 days' worth of videos every hour, or about 82 years of content a day
In 2007, only 6 hours of content were uploaded every minute. Fast forward to 2022, and it's jumped to 500 hours. That's an 8,233% increase over 15 years
The biggest spike happened between 2013 and 2014. During that year, uploads went from 100 hours to 300 hours per minute, which is a 200% increase
Between 2012 and 2015, the upload rate more than quintupled, jumping from 60 hours per minute in January 2012 to 400 hours per minute by July 2015
Even though uploads grew fast in earlier years, they leveled off from May 2019 to June 2022 at 500 hours per minute, showing a slowdown in growth during that time
The smallest amount of content uploaded per minute was back in 2007, with just 6 hours per minute
Date | Hours / minute | Hours / hour | Hours / day | Hours / month | Hours / year |
Jun '22 | 500 | 30,000 | 720,000 | 21,600,000 | 262,800,000 |
Feb '20 | 500 | 30,000 | 720,000 | 21,600,000 | 262,800,000 |
May '19 | 500 | 30,000 | 720,000 | 21,600,000 | 262,800,000 |
Jul '15 | 400 | 24,000 | 576,000 | 17,280,000 | 210,240,000 |
Nov '14 | 300 | 18,000 | 432,000 | 12,960,000 | 157,680,000 |
May '13 | 100 | 6,000 | 144,000 | 4,320,000 | 52,560,000 |
May '12 | 72 | 4,320 | 103,680 | 3,110,400 | 37,843,200 |
Jan '12 | 60 | 3,600 | 86,400 | 2,592,000 | 31,536,000 |
May '11 | 48 | 2,880 | 69,120 | 2,073,600 | 25,228,800 |
Nov '10 | 35 | 2,100 | 50,400 | 1,512,000 | 18,396,000 |
Mar '10 | 24 | 1,440 | 34,560 | 1,036,800 | 12,614,400 |
May '09 | 20 | 1,200 | 28,800 | 864,000 | 10,512,000 |
Jan '09 | 15 | 900 | 21,600 | 648,000 | 7,884,000 |
Jun '07 | 6 | 360 | 8,640 | 259,200 | 3,153,600 |
South Korea is at the top when it comes to YouTube usage, with people spending an average of 44 hours and 49 minutes on the platform each month
Thailand comes in second, with 41 hours and 28 minutes of YouTube time per month, which is about 47% more than the global average
In Russia, people spend 38 hours and 51 minutes on YouTube each month
In India, users are on YouTube for 29 hours and 8 minutes per month
The worldwide average for time spent on YouTube is 28 hours and 05 minutes
Meanwhile, in the U.S.A., it's lower, with the U.S.A. at 26 hours and 20 minutes, roughly 6% below the global average
Japan is pretty too, with an average of 33 hours and 42 minutes per month, beating out other developed countries like Germany (15H 10M) and France (16H 50M).
People in the Philippines spend over 32 hours a month on YouTube, making it one of the top Asian countries for time spent on the platform.
Switzerland has the lowest YouTube time at 9 hours and 41 minutes a month
In Latin America, countries like Brazil and Mexico show moderate engagement, with 22 hours and 38 minutes and 21 hours and 4 minutes of YouTube use per month, respectively
Country | Time / month |
South Korea | 44H 49M |
Thailand | 41H 28M |
Russia | 38H 51M |
Malaysia | 35H 34M |
Japan | 33H 42M |
Philippines | 32H 40M |
Indonesia | 31H 28M |
Romania | 30H 05M |
Bulgaria | 29H 08M |
India | 29H 08M |
Worldwide | 28H 05M |
Poland | 28H 01M |
Singapore | 27H 39M |
Vietnam | 26H 26M |
U.S.A. | 26H 20M |
Israel | 26H 18M |
Saudi Arabia | 25H 48M |
Portugal | 25H 39M |
U.A.E. | 25H 22M |
Chile | 25H 16M |
Turkey | 24H 40M |
Hong Kong | 23H 55M |
Taiwan | 23H 12M |
Sweden | 23H 10M |
Croatia | 23H 04M |
Brazil | 22H 38M |
Argentina | 22H 12M |
Norway | 21H 53M |
Australia | 21H 36M |
Ireland | 21H 09M |
Mexico | 21H 04M |
Egypt | 20H 29M |
Czechia | 19H 58M |
UK | 19H 10M |
Canada | 19H 04M |
Belgium | 18H 37M |
South Africa | 18H 36M |
Italy | 18H 15M |
Greece | 18H 11M |
Colombia | 17H 44M |
New Zealand | 17H 11M |
Spain | 17H 10M |
France | 16H 50M |
Denmark | 16H 30M |
Austria | 16H 28M |
Hungary | 16H 17M |
Germany | 15H 10M |
Netherlands | 14H 56M |
Switzerland | 9H 41M |
Users spend around 28 hours and 5 minutes per month on YouTube, this makes it the second most popular social app in terms of time spent
YouTube is in second place but still way ahead of other social media platforms. People spend 42% more time on YouTube than on Facebook, which averages 19 hours and 47 minutes a month
Time on YouTube is almost 77% higher than on Instagram, where users spend 15 hours and 50 minutes each month
YouTube users spend over six times more time on the platform compared to X (Twitter), which sees only 4 hours and 40 minutes of use each month
YouTube usage is more than three times higher than Line, which sees 8 hours and 14 minutes of use, showing YouTube's dominance even over popular messaging apps
Platform |
Time Spent (Hours)
|
TikTok | 34:00:00 |
YouTube | 28:05:00 |
19:47:00 | |
WhatsApp Messenger | 17:06:00 |
15:50:00 | |
Line | 8:14:00 |
X (Twitter) | 4:40:00 |
Telegram | 3:45:00 |
Snapchat | 3:33:00 |
Facebook Messenger | 3:21:00 |
1:49:00 | |
0:51:00 |
YouTube is the leader when it comes to how long people spend per session, with an average of 7 minutes and 25 seconds. That's 25% longer than TikTok, which is in second place at 5 minutes and 56 seconds
YouTube sessions are almost twice as long as those on Facebook, where the average session is just 3 minutes and 42 seconds
Compared to Instagram, where sessions last about 2 minutes and 44 seconds, people spend over 2.7 times longer on YouTube each time they use it
The average session on YouTube is more than three times longer than on Pinterest and X (Twitter), both of which have sessions lasting around 2 minutes and 11 seconds
Snapchat users spend only 1 minute and 23 seconds per session, so YouTube's session length is more than five times longer
LinkedIn users spend only 1 minute and 13 seconds per session, so YouTube sessions are almost six times longer
Platform |
Average Session Duration (Minutes)
|
YouTube | 0:07:25 |
TikTok | 0:05:56 |
0:03:42 | |
0:02:44 | |
0:02:11 | |
X (Twitter) | 0:02:11 |
Snapchat | 0:01:23 |
Telegram | 0:01:21 |
Line | 0:01:21 |
0:01:13 | |
0:01:06 | |
F. Messenger | 0:01:06 |
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