How many people use YouTube?

How many people use YouTube?

•  In 2024, 2.50 billion people used YouTube , which is a small bump of 0.4% from the year before
  
  
• The biggest jump happened back in 2008, when YouTube's users skyrocketed by 700%, going from 20 million in 2006 to 160 million in 2008
  
  
• YouTube crossed the 1 billion mark in 2013
  
  
• By 2019, YouTube had more than 2 billion users
  
  
• YouTube went from 20 million users in 2006 to 2.50 billion by 2024, which is a mind-blowing 12,400% increase over nearly two decades

How many users does YouTube Premium have?

•  By February 2024, YouTube Premium had 100 million subscribers who pay for the service. That's double the 50 million they had back in September 2021
  
  
• From November 2022 to February 2024, YouTube Premium picked up 20 million new subscribers, going from 80 million to 100 million
  
  
• Between October 2020 and November 2022, the number of people subscribing to YouTube Premium jumped from 30 million to 80 million. That's a 166.67% increase in just over two years

What country has the most YouTube users?

•  India is way ahead with 476 million YouTube users, which is almost twice as many as the next country
  
  
• The United States is second with 238 million users
  
  
• After India and the U.S., Brazil comes in third with 147 million users, and Indonesia is close behind with 139 million users
  
  
• The top five countries with the most YouTube users—India, United States, Brazil, Indonesia, and Mexico—together have 1.084 billion users, making up a big chunk of the global YouTube audience
  
  
• In Latin America, Mexico is the biggest YouTube market after Brazil, with 84.2 million users, beating out Argentina, which has 32.1 million users
  
  
• European countries like Germany (65.7M), United Kingdom (55.7M), France (50.2M), Italy (41.5M), and Spain (39.1M) are important markets, but their user numbers are much smaller compared to Asian countries like India and Indonesia
  
  
• In the Middle East and Africa, Egypt leads with 48.1 million YouTube users, showing how the platform is catching on in these areas
  
  
• Japan is the biggest YouTube market in East Asia with 79.4 million users, ahead of other countries in the region like South Korea (43.6 million) and Thailand (44.2 million)

YouTube users by age and gender

•  The 25-34 age group is the biggest chunk of YouTube users, with 9.4% of women and 12.1% of men. This makes them the most active group on the platform
  
  
• Next up is the 18-24 age group, which is the second most active, with 6.7% of female users and 9% of male users
  
  
• In every age group, there are more male YouTube users than female. The biggest difference is in the 18-24 and 25-34 age groups, where there are 2.3% and 2.7% more males than females, respectively
  
  
• As people get older, their YouTube usage drops off. In the 65+ age group, only 5% of women and 4.5% of men are using YouTube
  
  
• Among older users, especially in the 55-64 and 65+ age groups, the gender gap is smaller, with male and female user percentages being closer. For example, in the 55-64 group, the difference is just 0.2%
  
  
• Overall, across all age groups, there are consistently more male users than female, suggesting that YouTube tends to attract slightly more men in most age brackets

What are the biggest YouTube channels?

•  T-Series is ahead with 238.9 billion total views and 11.9 million average views per video
  
  
• Cocomelon - Nursery Rhymes stands out with a high average of 165.4 million views per video, even though it has fewer total views (175.7 billion) than T-Series
  
  
• Kids’ content is very popular, with channels like Kids Diana Show and Like Nastya getting average views of 86 million and 111.9 million per video
  
  
• SET India is third in total views with 156.4 billion, but its average views per video are lower at 1.2 million. This means they have a lot of content, but each video doesn’t get as many views as some other top channels
  
  
• WWE has 81 billion views, but only 1.1 million views per video on average, similar to channels like Sony SAB and Zee TV. This suggests they upload a lot, but not every video gets the same attention
  
  
• Vlad and Niki and Like Nastya, both kids' channels, have really high engagement, with average views per video at 130.5 million and 111.9 million, showing how strong kids' content is on YouTube
  
  
• Movieclips has a solid 60.7 billion total views with an average of 1.5 million views per video, which is pretty typical for entertainment channels
  
  
• Ryan's World, another kids' channel, is doing great with 56.6 billion total views and 21.5 million average views per video
  
  
• The channels with the lowest average views per video among the top 20 are ABS-CBN Entertainment and Har Pal Geo, with just 0.2 million and 0.4 million views per video, even though they have tens of billions in total views